Tired of slow profits? Add rocket fuel to your Ecom business today using these 4 tips!

A well-thought-out e-commerce marketing strategy not only boosts sales and fosters long-term brand loyalty, but also helps effectively distinguish your brand from its competition or even create a whole new market for it.

Amid the ever-changing marketing trends and relentless competition characteristic of today’s online business, many seek professional help. Experts in the field of online marketing like ads and funnels can help your ecom business find its distinct niche and skyrocket revenue through cutting edge sales methods.

Here are four key strategies for growing your online business from the founders of the company, Michael Kelly and Brittany Bush.

Log in to your main mailbox

The values ​​of the brand are its integral and intangible component: unique positive characteristics, which constitute the main differences compared to competitors. They are a powerful motivator in purchasing decisions and help create an emotional connection between a brand and its target audience.

A well-formulated mission determines the rules of work in the company, influences the development of the company culture, helps to highlight the priorities and to develop an effective strategy of product promotion. It is a brand promise to its target audience.

“People are fed up with the company’s BS. Your message should share your brand personality and be expressed in the language of your target audience, ”says Michael.

The qualities of the brand which give satisfaction to the consumer by using the product become the real value. To identify them, you need to have a clear knowledge of what the target audience wants and their motivations when making a purchase.

Hit an increase in your average order value (AOV)

Average Order Value, or AOV, is one of many acronyms that an ecommerce business has to get used to these days. Simply put, AOV is the average amount your customer spends on their order. AOV is simple: you divide your turnover by the number of sales. Still, it is essential to know specific strategies that can be implemented to increase AOV, thus increasing your income.

“One method to dramatically increase your AOV is to make the customer feel like they’re getting a deal by adding a wholesale discount offer such as” 1 bottle for $ 49.99, 2 bottles for $ 79.98 “to your checkout page. It doesn’t matter if you are selling supplements, face lotions or any other product. This method works. Just make sure you don’t mention these different amounts on the sales page or it might leave your customer confused and leave you with an abandoned cart, ”says Brittany.

Turn a customer into a # 1 fan with their Lifetime Value (LTV)

In marketing, Customer Lifetime Value (LVT) is a forecast of the net profit attributed to all future customer relationships. A forecasting model can have different levels of complexity and precision, ranging from primitive heuristics to sophisticated predictive analysis. LVT is an important concept because it prompts companies to focus on quarterly profits and the long-term well-being of their customer relationships.

“Your ability to make a customer your # 1 fan using profitable channels such as email, SMS and Chabot will make or destroy your profit margin. Through email alone, we were able to reduce one of our clients’ costs per acquisition from $ 95 to $ 25. Which brings me to the next conversion booster for your business, ”says Brittany.

Use heat maps and split testing to increase store conversion rates

A successful ecommerce business requires a high conversion rate. You can’t improve usability and conversion without customer interaction. A heat map is an extremely effective opportunity for interaction (feedback) with the users of your site. It will provide you with unique insights into visitor behavior. Hardly any other analysis method can compete with heat maps in terms of reliability and visibility, which means that these analyzes will become the basis for targeted usability changes.

“By understanding them, you are able to create split test variants to test your hypotheses against the control. This means that instead of just changing things on a whim, you can make decisions based on them. data to improve the user experience on your website by increasing the overall conversion rate, ”says Michael.

Hubspot’s research supports this claim. In response to the question “What is the most important aspect of web design for you?” 76% of those surveyed said they liked being able to find what they needed right away. This means that increasing conversion and improving usability are inextricably linked.

Optimizing the customer experience for mobile

The importance of Customer Experience (CX) as a competitive advantage continues to grow every year. The sum of consumer interactions with a product or service provider has an increasing impact on customer loyalty and satisfaction levels, as well as business revenue. Today, digital transformation opens up new opportunities for businesses, offering tools for omnichannel service, optimization and in-depth control of service operations.

Due to the importance of mobile phones to the younger generations, it is essential to keep this in mind and optimize your brand to be mobile friendly.

About William Stockman

Check Also

Opportunities, demand and forecast, 2021-2026

Detailed study and analysis of the Global Conversion Rate Optimization Software Market highlights new trends …

Leave a Reply

Your email address will not be published. Required fields are marked *