This week in growth marketing on TechCrunch – TechCrunch

TechCrunch tries to help you find the best growth marketer to work with thanks to the recommendations from the founders we receive. in this survey. We share a few of our favorites so far, below.

We use your recommendations to find the best experts to interview and ask them to write their own columns here. This week, we spoke to Kathleen Estreich and Emily Kramer about new growth consulting firm MKT1 and seasoned designer Scott Tong, and posted a pair of articles from growth marketing agency Demand Curve.

Demand Curve: Email Marketing Tactics That Convert Subscribers Into Customers – Growth marketing firm Demand Curve shares their approaches to subject line length, the three results of an email, and how to optimize your format for each result.

Demand curve (Extra Crunch): 7 types of ads that increase click-through rates – The growth marketing agency tells us how to use customer feedback and testimonials, as well as other types of announcements to the benefit of a startup.

MKT1: Developer marketing is what startup marketing should look like – MKT1, co-founded by Kathleen Estreich, previously at Facebook, Box, Intercom and Scalyr, and Emily Kramer, previously at Ticketfly, Asana, Astro and Carta, talk to us about the importance of finding the right marketer at the right time, and the the biggest mistakes the founders still make in 2021.

The pandemic has shown why product and brand design must go hand in hand – Scott Tong shares the importance of understanding users and his thoughts on how companies manage to work together collaboratively in a distant world.

(Extra Crunch) 79% more leads without more traffic: here’s how we did it – Conversion rate optimization expert Jasper Kuria shared a detailed case study deconstructing the CRO techniques he used to increase conversion rates by nearly 80% for China Expat Health, a lead generation company .

Growth Marketers Recommended This Week

As always, if you have a top marketer that you think we should know about, tell us!

Trader: Dipti Parmar
Recommended by: Brody Dorland, Co-Founder, DivvyHQ
Testimonial: “She gave me an easy-to-implement plan to get started with clear results and a schedule. She delivered it in a month and I was able to see the results in a few months. It encouraged me to turn over larger parts of our content and publishing strategy to him.

Trader: Amy Konefal (Closed loop)
Recommended by: Dan Reardon, Seen
Testimonial: “Amy grew the scale for us as we grew into a half-billion dollar company. She identified and exploited efficiencies and built a rich portfolio of channels.

Trader: Karl Hugues (
Recommended by: Joshua Shulman,
Testimonial: “Karl is incredibly knowledgeable in the area of ​​content and growth marketing for a large target audience of developers (and equally niche). He and his team at are among the best when it comes to “developer marketing”, which is a vastly underestimated target audience. “

Trader: Ladder
Recommended by: Anonymous
Testimonial: “They really get what I need. By testing different posts on different personas, we find out what works and what doesn’t to better understand our users and prospects. That’s gold for a business at our stage. Showing these results to our investors blew them away. “

About William Stockman

Check Also

Opportunities, demand and forecast, 2021-2026

Detailed study and analysis of the Global Conversion Rate Optimization Software Market highlights new trends …

Leave a Reply

Your email address will not be published. Required fields are marked *