StarCasinò Sport affirmed their belief in a world based on equality, inside and outside the field, which has been their motto for the winning team project competition, which they organize at the University. Bocconi. The university is internationally recognized for the training of high-level executives.
In January 2019, students reading for a Masters in Marketing Management at university were divided into nine groups, focused on three main topics, which challenged the status quo, new sources of income and broadened the fan base. by involving women.
Following a market analysis, the teams were invited to present plans to implement a new strategy for StarCasinò Sport, the digital infotainment website, which is also a partner of AC Milan. , FC Internazionale Milano and SSC Napoli.
The winning team, Virtuo, was chosen on May 13. The team won against two competing projects: Poker ma buno and novebello +1. The team has developed a brand positioning strategy to improve women’s football in Italy.
StarCasinò Sport has therefore become a pioneer for the core values of equality, meritocracy, commitment and above all, fair opportunities, to support the empowerment of women. The project covered areas such as digital initiatives, influencer marketing, media partnerships, guerrilla marketing and represented StarCasinò Sport as “the only gender-responsive sports news-entertainment site” .
The main approach of the project was to break down the barriers and cultural heritage that see women and football as two separate worlds, thus breaking down incorrect gender stereotypes. Two students of the Brand Management course also had the opportunity to work as interns within the Italian marketing team at the Betsson Group headquarters in Malta, for a period of six months.
“I am very proud of this collaboration with Bocconi University which gave the students a concrete opportunity to approach the dynamics and the processes of the company. I was enrolled in Bocconi at the time as a student and I know the value of its education and training offer, ”said Betsson Group Italy Marketing Manager Francesca Broggi.
“The nine teams did a great job, demonstrating a solid expertise both in our industry and in marketing strategies to enhance the brand. Finally, as a woman and as a marketing manager of StarCasinò Sport, I am really delighted that the winning project be targeted on a particularly important theme in Italy, ”she added.