How to Save Money on Graphic Design for Your Small Business

By the founder of Crello, Dimitry Sergeev,

Small business owners are known to wear many hats: they sell, market, handle customer service, brew coffee, and write blog posts. Small business owners are also looking to save money, so they take shortcuts, think outside the box, and take on tasks that could be delegated to someone.

This is especially true for creative work, such as good graphics. There’s no question how much more effective they are at creating design elements that actually work. Creating effective designs for small businesses just gets easier with software like Crello which comes preloaded with professionally designed templates of all kinds, from logos to banners and even t-shirt designs.

Knowledge of graphic design can be very helpful for visual communication marketers. We have put together a list of tips and tricks to help you get started on the adventure of graphic design with the use of useful software.

1. Start with a great branding image

A large logo represents your unique business idea and creates a memorable symbol that represents your vision. The creation of a logo is generally entrusted to graphic designers. If you’re feeling creative, you can use “free” logo design websites, only to find that they always charge you for your logo upload.

But why waste your time? With Crello, you simply search for your business niche or a word that describes your business, and the smart search engine gives you thousands of professionally designed logos that you can fully customize to your needs and download for free. And none of these come with annoying watermarks!

In addition, you will be able to create a complete branding kit for your business and save all your brand assets, e.g. logo, custom fonts, brand colors, guidelines, in a special area for your team to create. custom designs. on the brand, at any time.

2. Create all kinds of marketing content for all platforms and media

Instead of rushing a graphic designer to resize a banner for reuse on Facebook and then as a rectangular ad banner, you can easily do it yourself in Crello Editor with the one-click resize tool. You avoid having to calculate the exact dimensions of the banner ad and ensure that your marketing content is perfectly formatted for any ad network or social media platform.

Having a tool at your fingertips that you can use to quickly complete simple design tasks without bringing in outside specialists can save you hundreds of hours that you could otherwise spend growing your business. After all, as a business owner, you have the vision for your business in your head. Use it to put it into great designs, and Crello will do all the hard work.

3. Grow your brand with professional stationery that is perfect for printing

With Crello, you can create sleek and modern professional stationery such as letterheads and invoices without relying on outside graphic designers. Simply choose from thousands of templates that cover all industries and business niches, then customize them in the Crello editor by drag and drop, add your own logo, address and other details as you see fit. Not only will you find hundreds of local fonts – handy if you’re doing business around the world – but also easy-to-print crop marks and bleeds that help make sure your stationery is ready to print.

4. Win new customers with posters and banners

Ultimately, if you can, you can easily design something as small as a logo, so for a large poster or banner you should surely head to a design agency? Wrong. In Crello, you can choose from thousands of professionally designed posters and banners in various popular formats and then add your own content, for example, details of an event, a daily special or a promotional offer, then download them just in the correct resolution to send to print. Result? You could spend almost hundreds of hours communicating with an agency, making changes, accepting corrections, and struggling with the right format.

5. Adapt your design efforts to a team format

Once your business grows and you feel the need to improve your marketing design efforts, you can use Crello’s team design format. You don’t need to hire an in-house graphic designer to sit around all day and wait to make a small change. You can build a global team of freelance designers, combine them into a team in Crello – remember, all your brand’s strengths are already inside! – and allow them to create your marketing and brand visuals as a team from anywhere. Additionally, they can create in their own individual areas and once done get together and complete the project as a team.

Small and medium businesses everywhere are looking for ways to save money and ways to make graphic design profitable and lighter for your business. Nowadays, software like Crello helps savvy business owners avoid the hassle of getting great designs on a budget.

About William Stockman

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