Website Promotion 123 Fri, 09 Jul 2021 20:01:07 +0000 en-US hourly 1 Website Promotion 123 32 32 Sensoryx VRFree Hand Tracking System Now Compatible with Interhaptics | by Interhaptics | Jul 2021 Fri, 09 Jul 2021 18:15:43 +0000

Sensoryx and Interhaptic announced their collaboration in December 2020. The goal was to streamline the creation of manual tracking interactions for VRFree. Today, they come back to present their success story around the challenges of hand-tracking and share the excellent partnership that unites them. They are delighted to announce the support of VRFree in Interhaptic.

Manual tracking technology is a feature that allowss you use your own hands instead of controllers in a virtual environment. Different sensors detect the positions of the hands to recreate them in virtual reality and strengthen human-machine interaction. The gesture recognition market is expected to experience significant growth in the coming years. “The global gesture recognition market is expected to grow at a CAGR of 27.58% during the forecast period 2017-2023.

“Gesture recognition is a technology that recognizes human gestures to communicate and control electronic devices. Gestures refer to movements of the hands, fingers, body, and other physiological controls. This technology uses various sensors, namely infrared sensors and image sensors, to recognize and interact with devices.

“Process manufacturers integrate gesture recognition. The emergence of gesture as a new means of communication with machines, the development of motion control games, and the growing consumer electronics market are the factors that are contributing to the growth of the gesture recognition market. However, the technical challenges in 3D gesture interaction and the limited hardware capabilities are the factors hindering the market growth. ” (Source: MarketWatch)

One of the challenges of hand tracking today is translating an analog input (the hands) into a logic input interpreted by software and creating scalable and easily implementable manual interaction content. This is what we bring with the Interhaptics – The Interaction Builder tool.

Therefore, the two European tech startups, Sensoryx and Interhaptics have teamed up and integrated the VRFree gloves into the Interhaptics development suite. For the most seamless experience possible, Interhaptics and Sensoryx have integrated the VRFree system to provide users with a powerful manual tracking device for all virtual reality (VR) experiences.

Sensoryx develops hardware and firmware for their patented tracking technology, which is primarily used in VR and AR applications. This technology combines different types of sensors, thus eliminating the inherent drift and occlusions of the IMU associated with optical tracking. Our VRFree hand and finger tracking system is currently the only glove offering its own independent and mobile 3D tracking. This state-of-the-art portable sensor system captures every movement of its wearer with the highest precision in real time. It also does this without using external references (fixed cameras or laser beacons).

“Sensoryx is delighted to partner with Interhaptics as there are many synergies between our businesses and our technologies. Chief among them is our common obsession with making VR interaction as standardized and simple as possible for users. Interhaptics Interaction Builder is an important tool that allows users to easily include tracking and haptic feedback in their simulations for a more immersive, high-quality VR experience. Therefore, it makes perfect sense for Sensoryx to partner with Interhaptics to ensure that our VRFree products are integrated with Interaction Builder. We look forward to a successful and successful relationship with Interhaptics. ” Dr Rolf Adelsberger, CEO and co-founder of Sensoryx.

Manual monitoring brings real added value to VR training solutions. For example, in industrial training, the precision of each gesture is extremely important. This is where the combination of a high-tech device – the VRFree gloves – and powerful hand-tracking interaction design tools – The Interaction Builder – comes in handy. It can also be used in VR games to increase user immersion and experience, as well as human-machine interaction.

You will find snapping and typing among the various features of the Interaction Builder. The goal is to provide each user with the smoothest possible experience.

Interhaptics is a software company specializing in haptics. Interhaptics provides manual interactions and haptic feedback development and deployment tools for virtual reality (VR), mixed reality (MR), mobile, augmented reality (AR), and console applications. The mission of Interhaptics is to enable the growth of an evolving haptic ecosystem. Interhaptics strives to provide top-notch development tools for the VR / MR / AR, mobile and console developer community, as well as haptic content interoperability across any haptic-enabled platform.

“Sensoryx is deploying an essential cross-platform hand tracking solution. The increased accuracy compared to optical hand tracking and the integrated tracking system make it a compelling solution for some business use cases. We are delighted to partner with them to enable creators around the world to use the VRFree glove for their virtual reality applications through our Interaction Builder. ” Eric Vezzoli, CEO of Interhaptics.

Unity interface for the Interhaptics manual tracking system

One of the Interhaptic SuiteThe powerful tool of is the Interaction Builder. This is a low code 3D engine plugin for developing manual interactions in three clicks. This plugin increases the value of creation while dramatically decreasing development time. And it now supports the Sensoryx VRFree hand tracking system. All you have to do is import your project into the Interaction Builder plugin, choose the Sensoryx VRFree hand tracking system, and start your creative journey.

If you have a project and want to collaborate with Interhaptics & Sensoryx for your next VR project contact us here.

]]> 0 Weekend Radar: Night Market, Dirty South, Cleaning, Wild Edibles, Shadows of Shockoe Fri, 09 Jul 2021 16:36:38 +0000

On the radar

Richmond Night Market – The pandemic closed this community-driven market but it is returning this Saturday. Vendors, Music, Art, and more. We have more details here.

  • 17th Street Farmer’s Market | 17th Street Farmer’s Market, Shockoe Bottom | 5 pm-10pm Saturday July 10 | Free | Website

The dirty South: contemporary art, material culture and sound impulse – The current exhibition at VMFA is not to be missed. He investigates the aesthetic impulses of early 20th-century black culture that were found to be ubiquitous in the southern region of the United States. The exhibition chronicles the ubiquitous sound and visual parallels that have served to shape the contemporary landscape and examines in depth the frameworks of landscape, religion and the black body, deep meditative repositories of thought and expression. This is the official VMFA blurb, but trust me, it’s fascinating, not as dry as it sounds.

  • VMFA | 200 N. Arthur Ashe Boulevard | May 22 – September 6 | Free for members $ 10- $ 12 non-members | Tickets

Under the radar

Cleaning the river at Belle Isle – In honor of Parks and Recreation Month, join the Richmond Climate Action Team and Friends of James River Park for a cleanup at 22nd Street Dry Rocks, on the south side of Belle Isle in Richmond . We will meet at the 22nd Street parking lot at 10 a.m. (On Google Maps, use the location of the 22nd Street parking lot for directions.) Be prepared to pick up litter to help keep our park system beautiful and clean.

  • Belle-Isle | Meet at the 22nd Street parking lot | 10 a.m. – 12 p.m. Saturday July 10 | Free | Sign up

Wild edibles walk – Food and medicine grow all around us, yet very few people know how to recognize the abundance of the land on which we walk. During this walk and discussion, we’ll explore:

-the simplest strategies for getting to know plants
-how to correctly identify plants and fungi and how to exclude poisonous look-alikes
-the best wild staples in the region
-how to gather enough calories in one day to last a month
-how to sustainably harvest and promote wild foods with guerrilla planting tactics

  • Forest Hill Park | Meet by the lookout at the end of New Kent Ave | 4 pm-6pm Saturday July 10 | Free | Event page

Shadows of Shockoe Tour – Their ghost guide will lead you on a fascinating journey of Shockoe Bottom, Richmond’s oldest and most haunted neighborhood, where over 400 years of history has produced an abundant number of spirits caught between this world and the next .
Hear tales of mysterious, tragic and downright terrifying things that have led to numerous reports of paranormal activity along the route, including: The Old Stone House, Masons’ Hall, Civil War Hospitals, and more …
Tickets are limited, so reservations are recommended.

  • Shock | Tour meets in front of the Poe Museum at 1914 E. Main Street | 8 pm-9.30pm Friday July 9 | $ 13 to $ 20 | Tickets

]]> 0 Omnicom Group Inc. – Consensus Says Potential 5.9% Increase Fri, 09 Jul 2021 15:41:52 +0000

Omnicom Group Inc. with ticker code (OMC) now have 12 total analysts covering the stock. The consensus odds are “Hold”. The target price varies between 99 and 60 by calculating the average target price that we see 84. With the stock’s previous close at 79.34, this now indicates that there is upside potential of 5.9%. The 50-day moving average is now at 81.42 and the 200-day moving average is now at 74.58. The company’s market capitalization is $ 16,843 million. Visit the company’s website at:

Omnicom Group Inc., along with its subsidiaries, provides advertising, marketing and corporate communications services. It provides a range of services in the areas of advertising, customer relationship management, public relations and health. Company services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, personalized publishing, data analytics, database management , digital / direct marketing, digital transformation, entertainment marketing, experiential marketing, field marketing, financial / corporate affairs- commercial advertising, graphic arts / digital imagery, marketing and communications in the field of health and in-store design services. Its services also include interactive marketing, investor relations, marketing research, media planning and buying, merchandising and point-of-sale, mobile marketing, multicultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, business, retail marketing, sales support, search engine marketing, buyer marketing, social media marketing, and sports and events marketing services. It operates in United States, Canada, Puerto Rico, South America, Mexico, Europe, Middle East, Africa, Australia, Greater China, India, Japan, Korea, New Zealand, Singapore and other Asian countries. The company was incorporated in 1944 and is headquartered in New York, New York.

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]]> 0 US-based rights organization opens office in Gambia | Fri, 09 Jul 2021 09:30:00 +0000

The United States-based human rights organization, Hustle For Humanity, has opened a new chapter in The Gambia as it seeks to protect and promote the civil, political, economic, social and cultural rights set forth in the Universal Declaration of Human Rights.

Mr. Musa Jallow was chosen by the organization’s top official as the chapter’s director and founding member in May 2021 with the support and encouragement of Hustle For Humanity International.

He stated that he would be responsible for the strategic management of the section and its mission in the country, which will include the formulation and implementation of the strategy and the management of the overall day-to-day operations of the organization’s activities in the Republic. from Gambia.

The rights organization said “this is a global movement of conscious people determined to unite the world, fight injustice and defend human rights” and that “l The organization will work closely with government agencies and partners of national, regional and international institutions, including NGOs, multilateral and bilateral agencies, communities and the private sector to coordinate the implementation of specific programs and projects .

“We envision a world in which everyone – regardless of race, religion, ethnicity, sex, class, lineage, age, sexuality or geographic nationality – enjoys the same human rights and same chances to flourish and develop to the maximum of its individual. talent and ambition. As a non-profit human rights educational organization, Hustle For Humanity works at the local, national and international levels to protect and promote the civil, political, economic, social and cultural rights set forth in the Universal Declaration. human rights.

“Our goal is to maximize the effectiveness of advocates, educators, community members and professionals by providing educational resources and advocacy tools to advance an informed human rights agenda. We strive to make the text of the UDHR globally known and to ensure that it is disseminated, displayed, read and exhibited mainly in schools and other educational establishments, without distinction based on the political status of the countries or territories. “He said in a statement.

The statement added, “We educate all sectors of society on these rights through grassroots advocacy and innovative guerrilla marketing campaigns with the aim of someday making universal human rights the law of every nation on a daily basis. United Earth. Our immediate goal is to simplify and facilitate the conception of human rights so that the general public perceives and understands the need for these invaluable rights. We seek to do this by establishing a minimum threshold within which every human being on the entire planet enjoys what we call the five basic human rights: the five basic human rights: food, water, shelter, education, health care.

“We are committed to a world where everyone can lead independent and healthy lives, free from violence and exploitation. Communities where children and caregivers are empowered to improve their own livelihoods through appropriate and affordable alternatives. Restore hope among children and vulnerable communities who have been affected by poverty, abuse, violence, disease and other natural disasters. We are involved in development work to improve sexual and reproductive health and rights (SRHR) and combat gender-based violence, discrimination and encourage solidarity. Provide holistic transformation of women, youth and disadvantaged communities by providing training, education, empowerment and exposure to life-changing innovations, ”he concluded.

It is legally registered with the chambers of the Attorney General under the Ministry of Justice. This allows the organization to operate and manage its business in The Gambia after meeting all legal requirements to operate as an entity within the West African nation.

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]]> 0
Conversion Rate Optimization market size to explode significantly over the period 2021-2026 Fri, 09 Jul 2021 04:16:21 +0000

The Conversion Rate Optimization Market business intelligence report accumulates vast data on all aspects that will orchestrate the outlook for the industry during the 20XX-20XX analysis period. The major growth catalysts and obstacles shaping the market sphere are carefully assessed in the report. In addition, accurate domain forecasts over the stipulated time frame are provided along with data on past and current trends to help stakeholders make beneficial decisions.

Request a sample copy of this report- Request a free sample

The study also focuses on the big challenges for business and provides insight into lucrative prospects that will help the industry move forward into uncharted territories. It also takes into account the effect of the COVID-19 pandemic for a better understanding of the growth models of this commercial vertical.

Highlights of the COVID-19 impact assessment:

  • A conclusive look at how the COVID-19 pandemic has affected the global economy
  • Demand and supply shocks in industry
  • Current and future market trends in relation to the pandemic

An overview of the regional landscape:

  • According to the study, the geographic landscape of the Conversion Rate Optimization market is fragmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa, Southeast Asia.
  • An overview of the growth patterns of each regional market over the stipulated time frame is cited.
  • The sales, growth rate and revenue for each region are provided in the report.

Other significant inclusions in the Conversion Rate Optimization Market report:

  • The product segment of the conversion rate optimization market is categorized into A / B testing software, heat map software, landing page builders, and others.
  • Sales volume and revenue for each type of product is provided.
  • Other factors such as production models, growth rate and market share of each type of product during the analysis period are cited in the report.
  • Application segment of Conversion Rate Optimization market is divided into Large Enterprises, Small and Medium Enterprises (SMEs), Others,, Geographically, the detailed production, trade analysis of the following countries is covered in Chapter 4.2 , 5:, United States, Europe, China, Japan and India.
  • The growth rate of each application segment and the market share over the expected duration are also hosted.
  • The competitive landscape of the conversion rate optimization market is defined by GetResponse, Exponea, Landingi, Unbounce, Smartlook, ion interactive, Instapage, Google Analytics, Crazy Egg and Hotjar.
  • The report also contains crucial data regarding the industry share held by each company, along with their gross margins and pricing models.
  • Competitive trends and their business implications are also analyzed.
  • The Conversion Rate Optimization market report also hosts an investment feasibility study for new projects by leveraging Porter’s five forces analysis and SWOT analysis tools.

This Conversion Rate Optimization market research / analysis report has answers to your following questions:

  • Who are the major global players in this Conversion Rate Optimization market? What is their company profile, product information, contact details?
  • What was the global market status of the market? What was the capacity, production value, cost and profit of the market?
  • What are the projections of the global industry taking into account the capacity, output and production value? What will the cost and profit estimate be? What will be the market share, supply and consumption? What about imports and exports?
  • What is the market chain analysis by upstream commodity and downstream industry?
  • What are the market dynamics of the market? What are the challenges and opportunities?
  • What should be the entry strategies, the countermeasures to the economic impact, the marketing channels for the industry?

The scope of the report:

The report offers a comprehensive company profile of key players competing in the global market. Conversion Rate Optimization Market with special emphasis on share, gross margin, net profit, sales, product portfolio, new applications, recent developments and several other factors. It also sheds light on the vendor landscape to help gamers be aware of future competitive changes in the global Conversion Rate Optimization market.

Reasons to buy the report:

  • Upgrade your market research resources with this comprehensive and accurate report on the Global Conversion Rate Optimization Market
  • Get a comprehensive understanding of general market scenarios and future market situations to prepare you for challenges and ensure strong growth
  • The report offers in-depth research and various trends of the global Conversion Rate Optimization market
  • It provides a detailed analysis of changing market trends, current and future technologies used, and various strategies adopted by major players in the global Conversion Rate Optimization Market
  • It offers recommendations and guidance to new entrants in the global Conversion Rate Optimization market and carefully guides established players for future market growth.
  • Along with the most advanced technological advancements in the global conversion rate optimization market, it sheds light on the plans of the dominant players in the industry


  • Chapter 1 Industry Overview
  • Chapter 2 Production Market Analysis
  • Chapter 3 Sales Market Analysis
  • Chapter 4 Consumer Market Analysis
  • Chapter 5 Production, Sales and Consumption Market Benchmarking
  • Chapter 6 Major Manufacturers Production and Sales Market Benchmarking
  • Chapter 7 Major Product Analysis
  • Chapter 8 Analysis of Major Applications
  • Chapter 9 Industry Chain Analysis
  • Chapter 10 Global and Regional Market Forecast
  • Chapter 11 Major Manufacturers Analysis
  • Chapter 12 Feasibility Analysis of a New Investment Project
  • Chapter 13 Conclusions
  • Chapter 14 Appendix

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]]> 0
Trade Desk integrates identity and first party data into the Solimar trading platform Thu, 08 Jul 2021 14:41:03 +0000

The Trade Desk has launched a trading platform which, among other features, will allow clients to integrate first party data to inform media buying strategies, replacing the need for a data platform. client or a separate data management platform.

First party data in the form of email addresses will be converted to Unified ID 2.0, allowing the Trade Desk to build the UID2 ecosystem while providing clients with identity-based targeting.

One of the biggest improvements to the user interface, Solimar, is customer data integration.

Solimar ran for two years and is “by far our biggest iteration to date,” said Mitch Waters, senior vice president of the Trade Desk for Southeast Asia, India and ANZ, during ‘a conference call.

In addition to the easy integration of first party data, The Trade Desk had three key areas for Solimar: improving the user interface, bringing goals to the fore in campaigns, and integrating better planning and optimizations.

Campaign optimization is powered by an artificial intelligence tool called Koa, which makes suggestions throughout campaign creation and while a campaign is live. This, along with what the company says is a more streamlined and intuitive design of the platform, aims to take merchants away from the tedious work of setting up campaigns and line items so they can focus more on information. , explained Waters. The platform was designed with both agency teams and internal teams in mind.

Dave Pickles, co-founder and CTO of The Trade Desk, said in a statement that Solimar represents a “breakthrough in highlighting the decisions that matter most to marketers today,” which means ” traders can focus on their strategic priorities and rely on Solimar to handle everything else. “

Since The Trade Desk is the largest independent adtech company in terms of market value, its investments in the platform are useful barometers of current advertising priorities.

Behind the construction

The name Solimar is derived from the Spanish “sol y mar”, which means sun and sea. For The Trade Desk, Solimar represents the “perfect moment” where the sun meets the sea during a sunset or sunrise. Sun.

“This is what our release stands for: Now is the perfect time for our industry as we enter a new era of advertising, a digital and data-driven era, which also transcends the complexities of our ecosystems around siled data and single channel policies. “Trading specialist Dawn Chan explained on the conference call.” Instead, we want to focus on maximizing the ability of advertisers to do what’s right for their business, as well as what’s right. for consumers. ”

In a statement, Jeff Green, co-founder and CEO of the company, said, “We are at an important moment in the evolution of digital advertising. Marketers are eager to seize a wide range of emerging opportunities, from the one-time shift in television consumption, to prove the connection between their campaigns and business growth and advance consumer privacy. And we are launching Solimar right now so marketers can fully seize these opportunities on the open Internet.

The June 7 release came just three years after The Trade Desk’s last UI launch, Megagon.

“Basically we had to build the plane while flying it [since] we had our old platform to stand on, ”Waters explained. “We have a vision of what we want to accomplish … so what we do is work backwards in terms of resources and everything we need to do on a daily basis. We release a product every week, and our team has bi-weekly requests that we need to prioritize. It was about working together to keep the pace of daily innovation, as well as building something scalable and meaningful. ”

The Trade Desk conducted two months of private beta testing with a select group of its top customers to incorporate customer feedback into the launch.

The platform

To encourage better buying decisions, the Solimar platform opens with a “Live Flight Summary” that shows what the Trade Desk believes is the most important information to drive growth, including:

  • Goals: Does the customer have the right marketing mix?
  • Rhythm: Is the client on schedule and planning to spend in full?
  • Canals : Is the channel mix appropriate or is there room for diversification among emerging channels like DOOH?
  • Data: Is the customer using the data effectively? This segment provides an overview of the number of campaigns using proprietary, third-party, and data-less data.

An example of what the live flight section would look like for an advertiser New campaign building tools include the ability for advertisers to measure themselves against more than one KPI, labeled as primary, secondary, and tertiary.

Campaign information such as reach and frequency, measured by Adbrain, can be viewed at household, person or unique ID level.

A seller information dashboard shows an advertiser’s spend among their top 25 publisher partners through metrics such as auction type, device type, advertising environment, supplies provider, ads.txt and ad format.

A forecasting tool allows planners to toggle targeting settings to see how changes can impact the reach and frequency of a campaign. Waters considers this tool to be particularly relevant within APAC due to the fragmentation of platforms between markets.

“One area where we have seen strong demand is OTT. If you buy individually, you don’t have a complete picture of what an OTT opportunity might look like. Being able to see in a holistic way what an OTT opportunity is among the major partners in Indonesia, for example, we are starting to come to a place where it is much easier to oppose it, ”he said. .

Elsewhere, a report section contains a full menu of report templates, from conversion optimization to frequency distribution to tracking tags, as well as measurement integrations with Oracle, Foursquare and more. An integration with Lucid allows clients to conduct brand lift studies within the platform. There will also be a range of local partner integrations; in the APAC region, this includes a recently announced offline attribution partnership in Australia with Unpacked by Flybuys.


The Koa AI engine powers the performance enhancing features of Solimar. For example, when a customer creates a new campaign, Koa will offer KPIs based on the customer’s stated goals, cross-device vendors, a budget divided by channels, and strategies like retargeting, lookalike or contextual audiences.

Meanwhile, the Koa Identity Alliance is a multi-device graph that integrates leading and emerging identification solutions such as LiveRamp IdentityLink, Oracle Cross Device, Tapad Device Graph, Adbrain Device Graph, removing the “guesswork” on solving d identity for customers.

The Trade Desk wanted to make Koa’s decisions transparent, so clients could click to see which CPMs, strategies, data segments the AI ​​selected, and modify or ignore Koa’s recommendations as they saw fit.

First party data

As previously noted, integrating the utility of a customer’s first party data or third party audiences to inform their media purchase is one of Solimar’s greatest innovations.

In the campaign setup, customers can specify their target customer in the form of proprietary or third-party data, which will serve as the target audience from which Koa will model to provide recommendations.

A data section provides several options for brands to upload first party data including pixels, application data, and IP addresses directly into the platform, or import data from a DMP or a third-party CDP.

If a customer chooses to integrate CRM data in the form of email addresses, they will automatically be converted to UID2. Once converted, the platform will analyze UID2s to assess how many are “active UID2s,” which refers to the number of those users who have been active in the programmatic universe over the past week.

If the client chooses to act on these UID2s, they will be passed to the programmatic ecosystem to match the publisher side, thus creating the UID2 ecosystem in tandem.

For advertisers who do not have first party data, which is “prevalent in the APAC region,” Chan acknowledged, an audiences tab allows advertisers to access a market for second and third party data so that they can still use interest segments. , purchase intent segments and demographics.

Source: Asia-Pacific Campaign

]]> 0
How To Use SEO To Boost Content Marketing Efforts Thu, 08 Jul 2021 01:09:32 +0000

“Content is the soul and SEO is the body. The two cannot work separately.

SEO expert and Senior Marketing Research Manager, Semrush, Fernando Angulo, is redefining content marketing in terms of relevance and relativity.

According to Fernando, SEO is the foundation of what needs to be done next. Whether you want more visitors or increase your funnel conversions, SEO is a game changer. For example, if your article is aware of Google’s page 1 in the snippet area, you’re more likely to get more visitors. And why is that? This is because of the trust they inspire in Google, other readers, and possibly your brand.

“95% of Google’s algorithm changes are related to content marketing, not SEO,” he says.

So when Google introduces something new associated with its search mechanism, it is mainly motivated by three things: How good is the published content? How relevant is that? And how much he is driven to consumption.

Your SEO checklist par excellence by an SEO expert:

In his quest to help marketers optimize their content marketing efforts, Fernando presents a 5-point checklist for SEO in 2021 and beyond. The list –

● keyword search

● thematic research

● technical referencing

● content on the page

● off-page referencing

Angulo believes that brands can create a disruptive impact on the minds of users if these pillars are properly cemented.

Steps to creating a solid content marketing strategy:

Semrush follows the 80-20 content rule: 80% of the effort is spent on marketing valuable content, while 20% is spent on creating new content. Here’s a step-by-step approach to content marketing:

● First, you define your content plan with your audience and their journey in mind. You would want to define the purpose of the content to get it right.

● Next, position the service you are promoting. If the product is potent enough, you will have no problem promoting it.

● Third, highlight the most specific features that will solve your users’ problems. By highlighting the key characteristics, you present the special value of the content by indicating why it should be read.

● Finally, it all comes down to the business: Indicate how a specific piece of content will also add value to your business proposition.

The future of content marketing

Whether it’s money transactions, education, news or groceries, everything is digitized. Socialization is done on apps, and such a digital implementation costs nothing but data!

Fernando hints that AI could be used for content creation and tracking its progress. He says the amount of data accessible is generous, and with AI, you can do wonders!

With AI, user actions and behavior can be tracked with such precision that sending personalized content can now be a cinch.

He also mentions that voice search is getting more advanced, leading conversations like a friend next door. He advises not to perceive the advancement of AI as a replacement, but to use it for the benefit of creators in the long run, opening new doors for content marketing.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

]]> 0
10 rock + metal prodigies with breathtaking talent Wed, 07 Jul 2021 17:10:18 +0000

It takes many years for most musicians to reveal and refine their talent, as they begin to take their craft seriously in adolescence before fully mastering it in adulthood.

However, history is full of artists who displayed immense dedication and skill much earlier in life – such as Mozart, Chopin, Yo-Yo Ma and Kate Bush – who have drawn attention. on their performance and / or composition skills at the time of teens.

Naturally, that applies to heavier music as well, with the following 10 picks showing some truly leading rock and metal child prodigies that are sure to kick your ass even more as they grow older.

  • Ellen alaverdyan

    This 9-year-old bassist from Las Vegas only started playing about a year ago (after trying vocals, guitar, ukulele, drums and piano); thus, she made a huge name for herself in an incredibly short period of time.

    In addition to being profiled and interviewed by numerous YouTubers, publications and more, she has been promoted – even endorsed – by companies such as Markbass, Yousician, DR Strings, and LK Straps. She is even Featured on the song “The Lesson” by Victor Wooten (extract from his recent audio book, The spirit of music).
    Need more proof of his brilliant approach?

    Check out his killer cover of Deep Purple’s “Perfect Strangers” below.

  • Jayden tatasciore

    Six-string Australian scholar Jayden Tatasciore started playing at the age of 5, and judging by his intimidating style, it’s no shock that he quote Randy Rhoads, Slash, Metallica and Jimi Hendrix as influences.

    Unsurprisingly, he’s accomplished a lot so far, including being part of an AC / DC tribute band, being named the 2018 NAMM Performer, joining the School of Rock Sydney and bringing together over 250 000 followers on Facebook.

    He even sat down for one of our March 2020 editions of Gear Factor, where he proved he could stand up to Richie Faulkner from Judas Priest.

    Rock on, man, rock on.

  • Jesus del Rio

    Moving on to notable singers, this 7-year-old Spaniard grew up love icons of the genre such as Iron Maiden, Steve Vai and AC / DC (plus ancient history and geography). Fortunately, he already has the tips to do these guys justice.
    In the last month or so he has gained superstar status due to his outstanding performance of the latter’s “Highway to Hell” on the Spanish channel. Children’s voices.

    His lineup and demeanor was so exciting that all four judges hugged and congratulated him at the end, leading him to choose Spanish singer / songwriter Melendi as his permanent coach.

    Honestly, he’s better than most adult AC / DC tribute singers, right?

  • Lydian Nadhaswaram

    Where to start with Lydian Nadhaswaram? Born in September 2005, the Indian multi-instrumentalist / singer / songwriter started playing drums when he was only 2 years old (and piano six years later). In addition, it is competent to over a dozen instruments in total.

    In addition to winning CBS ‘ The best in the world and subsequently appear on The Ellen DeGeneres Show in 2019 he studied at the KM Music Conservatory and will make his debut as a film composer with Barroz: Keeper of D’Gama’s Treasure (an upcoming fantasy film directed by famous filmmaker / actor Mohanlal).

    Let’s be honest: Nadhaswaram makes most other musicians look bad in comparison.

  • Nandi bushell

    Anglo-Zulu multi-instrumentalist Nandi Bushell, 11, apparently came out of nowhere with her nods to Royal Blood’s “Out of the Black” and RATM’s “Guerrilla Radio” in May 2020.

    Influenced by Ringo Star, she is best known for her friendly rivalry with Dave Grohl; Apart from that, she has covered – and impressed – many other members of rock royalty, including Muse frontman Matt Bellamy and Lenny Kravitz (who invited Bushell to perform with him at the O2 Arena in June 2019 ).

    She hopes to found a group called the Titans (after Teen Titans); Like the first child-musician-in-residence at Cartoon Network, it is on the right track.

  • O’Keefe Music Foundation

    Okay, so it’s kind of a cheat since it’s an organization and not an individual; however, the OMF has worked with too many superb young artists to single out anyone and do not discuss it as a collective example.

    Founded by Aaron O’Keefe Over ten years ago, the nonprofit offered free music lessons, music camps, recording sessions, video clips and more to help kids “reach their cool level.” maximum ”.

    While not all of their students turn to rock and metal, many do, resulting in some tough headaches against Sepultura, Ozzy Osbourne, Pantera, Dream Theater, Slipknot and much more!

  • Rock school

    It wouldn’t be fair to highlight the OMF without giving equal credit to one of its greatest counterparts, the vast and revered School of Rock.

    Granted, they appear to be a bit more selective and glamorous when it comes to contestants and admiration, but they offer a nearly identical style of instruction and performance regimen to help kids of all ages – of virtually anyone. where in the world – to become the best players. possible.

    We are particularly impressed with their students’ versions of Sound Garden.Black hole sun, Queen’sBohemian Rhapsody, “Megadeth”Symphony of destruction, “Tools”SchismAnd “Carry On Wayward Son” from Kansas.

  • Taj Farrant

    Another Australian guitar master, Taj Farrant leans more towards blues and country rock than any harsher subgenre. Of course, that doesn’t mean he’s a magnificent musician.

    At the age of 9, he blew viewers away on Australia has talent and The Ellen DeGeneres Show; beyond that it is played with Carlos Santana and Rob Thomas; signed with Dorsey Productions; has established breathtaking popularity Youtube channel; and – from 2019 – become the youngest person to ever be approved by Elixir Strings and Gibson guitars.

    He even took his own group on the road earlier this year!

  • Rockets

    Modern child prodigies certainly love to cover AC / DC, as German quartet The Rockets caught the eye by performing “TNT” on Children’s voices back in March 2021.

    Before that, they took classes at the School of Pop, and their music teacher became their mentor (which is why each member also takes care of an aspect of their marketing and / or their organization) . On that note, they wisely – albeit prematurely – created a product line, which includes autograph cards, bracelets, stickers, and even their own drink.

    It’s hard to ridicule their ambition when they clearly have the means to support it.

  • YO-YO

    Liu Pinxi – aka YOYO – is a 13-year-old Chinese guitarist who started taking acoustic lessons at the age of 6 (then switched to electric a year later). Other than that, not much is known about her background or interests (although she would have made its first public appearance in October 2015 at the China Musical Instruments Exhibition).

    That’s good, because all that really matters are her phenomenal skills, which she has demonstrated countless times through her jaw-dropping renditions of Joe Satriani’s “If I Could Fly,” “Far Beyond the Sun “by Yngwie Malmsteen and” Angel of Darkness “by Andy James (among others).

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Rritual Superfoods appoints digital agency Tinuiti to maximize brand awareness Wed, 07 Jul 2021 07:05:00 +0000

Tinuiti’s proprietary advertising technology to boost traction for ritual products through a
Integrated e-commerce brand building program

VANCOUVER, BC, July 7, 2021 / PRNewswire / – Rritual Superfoods Inc. (“Rritual” or the “Company”) (CSE: RSF) (FSE: 0RW) (OTCQB: RRSFF) is pleased to announce that the Company has appointed Tinuiti as its digital advertising agency.

Prioritizing e-commerce is at the heart of Rritual’s growth strategy. Tinuiti provides expertise with its proprietary technology, resulting in a pioneering and highly responsive approach to building the Rritual brand and making the most efficient use of resources oriented towards sales results.

Tinuiti will be responsible for coordinating search engine marketing, managing AdWords purchase, remarketing, conversion rate optimization, paid social media, and media advertising. Tinuiti will help reduce the cost of acquiring Rritual per customer and will also strive to strategically grow the company’s subscriber base, thereby increasing recurring revenue.

“Rritual is thrilled to be working with Tinuiti, the largest independent performance marketing company on Amazon, Google and Facebook,” said Rritual CEO and Director Mr. David Kerbel. “We anticipate substantial growth with our omnichannel e-commerce strategy and know that Rritual will greatly benefit from Tinuiti’s proprietary technology and experience, allowing us to expand our reach quickly and most importantly, increase Rritual’s revenue. . ”

The strategies deployed are designed to accelerate the growth of Rritual products across all ecommerce platforms, including the company’s own direct-to-consumer store,,, Kroger-owned, , and will give a boost to new listings that Rritual gets in the future on major health and wellness platforms.

The ritual product offerings are all USDA certified organic and are a caffeine-free option that can be mixed with other drinks or enjoyed on its own. Rritual’s Proprietary Six Mushroom Blend Immune-Synergy is the only functional health product on the market that contains a daily prebiotic blend that nourishes a healthy gut microbiome and aids balanced digestive function.

About Tinuiti

Tinuiti is the largest independent performance marketing company on Google, Facebook and Amazon, with more than $ 2 billion in digital media under management and 700 employees. With in-depth knowledge in research, social media, Amazon and markets, mobile apps, CRM and email marketing, etc., Tinuiti understands that success requires both strategy. and channel specialization. Each solution is delivered based on Tinuiti’s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit

About the ritual

Rritual is a fast growing functional superfood company that creates natural wellness products that support a holistic approach to a healthy lifestyle. The company is poised to dominate a segment where demand and sales are growing exponentially. Under executive leadership with over 100 years of CPG pedigree, Rritual has pioneered distribution to major retailers and is positioning itself as a leader in the functional health and wellness industry as a superfood platform. Rritual markets organic wellness products in United States through the initial deployment of retail sales which includes more than 10,000 points of sale and through

Follow the ritual on Twitter, LinkedIn, Facebook, and Instagram.

Functional Food Market

According to Grandview Research *, the global functional food market is estimated to reach $ 275 billion by 2025, growing by 7.9% each year, with consumers placing greater emphasis on health and wellness.


Neither the Canadian Securities Exchange nor its regulatory services provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking information

This press release contains forward-looking statements and forward-looking information within the meaning of Canadian securities laws (collectively, “forward-looking statements”) that relate to Rritual’s current expectations and beliefs about future events. All statements that express or involve discussions regarding expectations, beliefs, plans, goals, assumptions or future events or performance (often, but not always, through the use of words or phrases such as ” will probably result “,” are expected at “,” expects “,” will continue “,” is anticipated “,” anticipates “,” estimates “,” estimated “,” intends “,” plans “, “forecast”, “projection”, “strategy”, “objective” and “outlook”) are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties that could cause actual results differ materially from those expressed in these forward-looking statements. No assurance can be given that these expectations will prove to be correct and the forward-looking statements included in this press release should not be improperly relied upon. These statements speak only as of the date of this press release. In particular and without limitation, this press release contains forward-looking statements relating to the Company’s plans to leverage third party manufacturing and logistics, the Company’s broader retail distribution plans and other plans, priorities and objectives of the Company.

Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond the control of Rritual, which could cause actual results and events to differ materially. those that are disclosed or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the impact and progression of the COVID-19 pandemic and other factors set out under “Forward-Looking Statements” and “Risk Factors” in the final detailed prospectus of the Company dated February 26, 2021 and available under the Company’s profile on SEDAR at Rritual assumes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. New factors emerge from time to time, and it is not possible for Rritual to predict all of them or assess the impact of each of these factors or the extent to which one factor, or a combination of factors, may cause results that are materially different from those contained in any forward-looking statement. All forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.

SOURCE Rritual Superfoods Inc.

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Teamwork Secures First-ever $ 70 Million Investment From Rapidly Growing Bregal Stage | Business Tue, 06 Jul 2021 14:53:55 +0000

CORK, Ireland and LONDON, England – (BUSINESS WIRE) – July 6, 2021–

Teamwork, a leading global SaaS project management solution focused on client service companies, today announced its first-ever $ 70 million fundraiser from Bregal Milestone, a European technology growth capital firm .

Trusted by more than 20,000 teams in 170 countries, Teamwork has revolutionized the way businesses manage their daily workflows for improved automation, productivity and profitability. Teamwork provides an intuitive SaaS platform for customer service companies, helping them track, manage and invoice their projects, as well as providing a full suite of tightly integrated solutions such as help desk, collaboration, knowledge sharing and additional customer relationship management modules; enabling Teamwork to be the one stop practice management solution for business owners. Teamwork has offices in 5 countries and a global team of 270 employees.

Teamwork will work closely with Bregal Milestone’s internal value creation team, Milestone Performance Partners, to further accelerate Teamwork’s growth and invest in various product development initiatives to delight even more customers globally.

A private company that has never received external funding from investors before, Teamwork is a true Irish success story. Entrepreneurs Peter Coppinger and Daniel Mackey founded Teamwork in 2007 and have grown the business profitably since its inception. The duo also received the EY Entrepreneur of the Year award.

Maples Group and Torch Partners advised Teamwork on the transaction and Matheson, PricewaterhouseCoopers and Code & Co. advised Bregal Milestone.

Peter Coppinger, co-founder and CEO of Teamwork:

“We couldn’t be more excited to work with the fantastic team at Bregal Milestone to accelerate our growth and deliver on our strategic vision. As the founders of an agency in a past life, we know exactly what our clients need from a project management solution to run a more profitable, organized and efficient business ”.

Daniel Mackey, co-founder and CTO of Teamwork:

“We are extremely grateful to all of our customers and all of Teamwork employees who have helped us grow into the company we are today. We are excited to use Bregal Milestone’s investment to fuel growth and innovation on our platform while remaining focused on creating the best possible experience for our customers ”.

Ian Kwok, Director of Bregal Milestone:

“We are delighted to partner with Peter, Dan and their talented team for this next phase of Teamwork’s growth. Peter and Dan are true world class entrepreneurs and operators having built a complete end-to-end project management solution without any external capital. In the context of the rapid adoption of remote working and the growing demand for better workforce collaboration, Teamwork is well positioned to continue its successes and generate accelerated growth. Our strategic investment will dramatically accelerate Teamwork’s ambition to become the world’s leading SaaS project management platform for customer service companies. We look forward to supporting Teamwork to realize its exciting roadmap of innovation and expansion.

About teamwork

Teamwork provides a complete end-to-end SaaS platform to deliver client work with project management at its core. Teamwork clients track and manage their projects with a suite of integrated solutions such as help desk, collaboration, knowledge sharing and customer relationship management add-ons, enabling Teamwork to be the solution ” one stop shop ‘for business owners. Teamwork has offices in 5 countries and a global team of 270 employees serving more than 20,000 companies around the world.

Teamwork is headquartered in Cork, Ireland, with additional offices in Boston, Belfast, Amsterdam and Barcelona. For more information, please visit

About Bregal Milestone

Bregal Milestone is one of Europe’s leading technology development capital firms dedicated to investing in ambitious, high-growth technology companies. The company provides growth capital and strategic assistance to support market-leading companies in the technology and technology services sectors. Bregal Milestone is part of Bregal Investments, a leading global investment firm that has invested over € 15 billion to date. For more information, please visit

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CONTACT: Name: Jenny Coppola

Number: 508-654-8226




SOURCE: Teamwork

Copyright Business Wire 2021.

PUB: 07/06/2021 10:53 am / DISC: 07/06/2021 10:53 am

Copyright Business Wire 2021.

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