Website Promotion 123 http://websitepromotion123.com/ Fri, 21 May 2021 07:16:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://websitepromotion123.com/wp-content/uploads/2021/05/cropped-icon-32x32.png Website Promotion 123 http://websitepromotion123.com/ 32 32 Chris Cuomo to not be sanctioned by CNN after helping brother Governor Andrew Cuomo amid harassment scandal https://websitepromotion123.com/chris-cuomo-to-not-be-sanctioned-by-cnn-after-helping-brother-governor-andrew-cuomo-amid-harassment-scandal/ https://websitepromotion123.com/chris-cuomo-to-not-be-sanctioned-by-cnn-after-helping-brother-governor-andrew-cuomo-amid-harassment-scandal/#respond Fri, 21 May 2021 00:00:39 +0000 https://websitepromotion123.com/chris-cuomo-to-not-be-sanctioned-by-cnn-after-helping-brother-governor-andrew-cuomo-amid-harassment-scandal/

The telegraph

Parenting issues, trauma triggers and suicidal wife: Prince Harry’s long list for the therapist

The Duke of Sussex has revealed that the only reason his wife, Meghan, the Duchess of Sussex, had not taken her own life was because she believed it would be too ‘unfair’ for him to lose another woman in his house. life. Prince Harry spoke about the struggles he and the Duchess faced as members of the Royal Family, the death of his mother and the therapy he undergoes to cope with the trauma, during the first three episodes of his new Apple TV series on mental health. He revealed he had been in therapy for four years after an argument with the Duchess of Sussex made him realize that if he wanted to save his relationship he had to ‘deal with his past’. The Duke even allowed cameras to film a session with his UK-based therapist, as he was asked to target the traumatic memory of his flight back to London, which he admitted was a “trigger” in because of what had happened to his mother, Diana, princess. From Wales. He described the experience of having to share the grief of his mother’s death with the world, recounting how he was forced to watch the huge crowds sob as he held back his emotions and did what was expected. from him. The five-part documentary series, titled The Me You Can’t See, co-presented with Oprah Winfrey, was released on Friday and includes interviews with celebrities such as Lady Gaga and Glenn Close who ‘help lift the veil’ on health mental and emotional. well-being. Neglect of the royal family The Duke accused the royal family of “total neglect” when it came to asking for help for himself and the Duchess. Expanding on the revelations made during the couple’s televised interview with Oprah Winfrey in March, he said he had come to realize that as a member of the royal family and the “institution” he ” lived in a bubble ”. “I was kind of almost trapped in a thinking process, in a state of mind,” he said. The Duke revealed that family members told him ‘just play the game and your life will be easier’, but felt like he was outside the system while being stuck in it. “I have a lot of my mother in me,” he says. “The only way to free yourself and escape is to speak the truth.”


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Safaricom, Huawei Test Technology to Help Kenyan Restaurants Digitize Menu and Ordering Systems, Telecom News, ET Telecom https://websitepromotion123.com/safaricom-huawei-test-technology-to-help-kenyan-restaurants-digitize-menu-and-ordering-systems-telecom-news-et-telecom/ https://websitepromotion123.com/safaricom-huawei-test-technology-to-help-kenyan-restaurants-digitize-menu-and-ordering-systems-telecom-news-et-telecom/#respond Thu, 20 May 2021 08:35:56 +0000 https://websitepromotion123.com/safaricom-huawei-test-technology-to-help-kenyan-restaurants-digitize-menu-and-ordering-systems-telecom-news-et-telecom/

NEW DELHI: Kenyan mobile operator Safaricom and telecoms equipment supplier Huawei Kenya announced on Thursday that they have jointly tested a new “Scan & Order” scanning solution for restaurants.

This solution, according to the companies, will help restaurants digitize their menu and ordering systems to provide better customer service, optimize their menu and pricing strategies, while leveraging the benefits of big data.

Continuing its footprint in the digital services space, Safaricom said its M-PESA mobile money transfer service will be integrated with Scan and Order technology to facilitate payments as well.

It will also provide tools to restaurants to help them plan their fresh produce purchases and supply chains.

By activating real-time feedback mechanisms, merchants can also meet the demands of consumers in the restaurant.

It also allows restaurants to deploy loyalty programs and create relationships between users and merchants by activating a bonus points system.

“I want to thank Huawei, their R&D team and everyone behind Huawei for bringing this solution to life. Thank you Pete’s for being the first restaurant to have Scan & Order, ”said Sitoyo Lopokoiyit, Managing Director of M-PESA Africa and Acting Director of Financial Services.

The trial was originally launched at Pete’s Cafe.

“Building on this cooperation, Huawei will continue to work with Safaricom to continuously invest in innovation and support the development of Pete’s Cafe’s digital business. We will create more innovative services and a richer digital life for all Kenyans. Bringing more of the digital world to every person, household and organization in Kenya, ”commented Meng Wei, CEO of Huawei Kenya.


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StarCasinò Sport and Bocconi University involve students in business https://websitepromotion123.com/starcasino-sport-and-bocconi-university-involve-students-in-business/ https://websitepromotion123.com/starcasino-sport-and-bocconi-university-involve-students-in-business/#respond Thu, 20 May 2021 05:50:00 +0000 https://websitepromotion123.com/starcasino-sport-and-bocconi-university-involve-students-in-business/

StarCasinò Sport affirmed their belief in a world based on equality, inside and outside the field, which has been their motto for the winning team project competition, which they organize at the University. Bocconi. The university is internationally recognized for the training of high-level executives.

In January 2019, students reading for a Masters in Marketing Management at university were divided into nine groups, focused on three main topics, which challenged the status quo, new sources of income and broadened the fan base. by involving women.

Following a market analysis, the teams were invited to present plans to implement a new strategy for StarCasinò Sport, the digital infotainment website, which is also a partner of AC Milan. , FC Internazionale Milano and SSC Napoli.

The winning team, Virtuo, was chosen on May 13. The team won against two competing projects: Poker ma buno and novebello +1. The team has developed a brand positioning strategy to improve women’s football in Italy.

StarCasinò Sport has therefore become a pioneer for the core values ​​of equality, meritocracy, commitment and above all, fair opportunities, to support the empowerment of women. The project covered areas such as digital initiatives, influencer marketing, media partnerships, guerrilla marketing and represented StarCasinò Sport as “the only gender-responsive sports news-entertainment site” .

The main approach of the project was to break down the barriers and cultural heritage that see women and football as two separate worlds, thus breaking down incorrect gender stereotypes. Two students of the Brand Management course also had the opportunity to work as interns within the Italian marketing team at the Betsson Group headquarters in Malta, for a period of six months.

“I am very proud of this collaboration with Bocconi University which gave the students a concrete opportunity to approach the dynamics and the processes of the company. I was enrolled in Bocconi at the time as a student and I know the value of its education and training offer, ”said Betsson Group Italy Marketing Manager Francesca Broggi.

“The nine teams did a great job, demonstrating a solid expertise both in our industry and in marketing strategies to enhance the brand. Finally, as a woman and as a marketing manager of StarCasinò Sport, I am really delighted that the winning project be targeted on a particularly important theme in Italy, ”she added.


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How SEO and Content Marketing Work Together https://websitepromotion123.com/how-seo-and-content-marketing-work-together/ https://websitepromotion123.com/how-seo-and-content-marketing-work-together/#respond Wed, 19 May 2021 22:32:11 +0000 https://websitepromotion123.com/how-seo-and-content-marketing-work-together/

For content marketers, SEO can be a problem. Are they the same? Is SEO at odds with content marketing? Can you force them to work together?

It’s easy to get lost in the way they work together. In some blog posts, they sometimes even seem to disagree with each other and no one has ever really drawn the line between the two.

The simple answer is that SEO and content marketing do go hand in hand. They are mutually binding in the sense that SEO is all about content marketing and vice versa.

But in reality, the answer is much more complex. Even though they overlap, the main problem between SEO and content marketing is that they are not integrated.

To understand the problem, let’s break them down separately.

So how does search engine optimization work?

Search engine optimization (SEO) is a set of techniques that ensures that all web content is visible to a specific audience that a marketer wants to target.

Simply put, SEO is all about getting the right pair of eyes in front of the right content. This is done through regular targeted optimization adjustments and technical tune-ups.

An SEO expert would then use these techniques to help drive traffic through organic sources, such as search engines.

Hence, search engine optimization.

So without content, such as webpages, blogs, product descriptions, images, or videos, SEO wouldn’t work.

Why?

Because it needs content to match search engine search with specific keywords.

So what is content marketing?

Well, the name is self-explanatory: marketing using content. What you are reading right now is content marketing.

It is the basis of any digital marketing campaign. For example, let’s say I’m writing this specific blog post on intermittent fasting for Company A.

Company A is a company specializing in intermittent fasting programs. He’s sharing it on his social media platforms, he’s gaining traction, driving traffic, leads, and maybe even sales.

But the real magic of content marketing happens behind the scenes. SEO is what gives content marketing its potential to drive traffic with organic sources. So, in a way, content with good SEO can drive traffic without paying for ads.

But make no mistake about it. Good SEO won’t make up for bad content, he thought. It’s not a magic potion that can turn garbage into gold. As a content marketer, you always have the responsibility of creating good content.

So how do they work together?

First of all, it’s important to understand that SEO and content marketing are not at odds. The main problem between the two is that they are not integrated.

This means that you need to be aware of how a search engine works. It determines what your content is and then catalogs accordingly.

How do you do that, then?

You break down your content into individual topics. The more your content is narrowed down to specific areas, the better.

Why?

Because they overlap.

Even though there are differences between the two, the most important is.

SEO is narrower, focusing on the technical side of the content.

The content is broader and focuses on a holistic approach.

They overlap in this way.

SEO is integrated by applying its technical features to channel it more widely.

Conversely, the only way to ensure the success of an organic content marketing campaign is to use SEO techniques in its implementation.

So how do you get them to come together?

A good way to look at the problem is to do it like this – SEO makes a specific request. Content marketing responds to this specific demand.

Think of it as a conversation between two people.

SEO defines the requirements that content marketing fulfills.

Let’s specifically look at how SEO and content marketing complement each other.

SEO requires content.

It would be quite difficult to make SEO work without any written content. You need words, articles, blogs, landing pages, keywords, and verbiage.

And as cliché as it sounds, this is the basic truth: content is everything.

It’s unmistakable and a truism of the SEO industry. So what is content marketing? Well, happy. It is, paradoxically, the practical application of SEO.

And this is due to the keywords.

SEO requires keywords. Content marketing is all about using keywords.

This is the most fundamental aspect of SEO – look for them, using them and tracking their ranking in the SERP.

So how do you cram keywords? How to channel all your research towards practical applications?

This is content marketing. The only way to use keywords correctly is to use them strategically throughout your content. Content marketing is, after all, top-notch content designed and produced by and for humans.

SEO requires links and content marketing offers links.

If SEOs could dream, they would dream of links – a big, juicy DA 98 linked to your site. Or an influential .edu linking to your blog post.

But that dream can only come true if you publish phenomenal content through content marketing.

You can also build links at a link building agency. Some are great, some, Not so good.

Even then, the best way to link is to post content – good content, that is, people can link back to it. This is the real key to continued SEO success.

If you want this crucial element of SEO, you will need this must have element of content marketing. The hanging SEO carrot is having content worth linking to.

So how do you balance technical SEO optimization with UX content marketing?

Designing your content with a search engine in mind can be tricky. Still, that doesn’t mean you have to fill your content with keywords to the brim.

No one wants to read the same word in every sentence. Your content will look like a bloated keyword mess rather than logical continuity.

Instead, you need to be aware of how a search engine works. From a content marketing perspective, this means dividing your content into an individual topic, reduced to a specific point.

Why? Because SEO is more than links, blogs, or keywords. It’s about optimizing the robots.txt file, improving metadata, using the right tags, and creating the right sitemap. Technical stuff like that.

Whether it seems overkill or not, it is tangentially related to content marketing.

Technical SEO is actually set specifically for the user – whether it is the user who searches, selects, or reads your content.

It’s okay to think of these technical optimizations as improvements from a user experience (UX) perspective. They are there to serve the user and promote your content.

The link between SEO and content is inseparable. For example.

  • Why would you want a good sitemap? To make it easier for people to find and access your content.
  • How Can Optimized Robots.txt File Benefit You? So that search engines can better write your site and readers can access your content.
  • Why would you want the right tags in the right place? So that your content is cataloged and indexed accordingly, more accurate search results and ultimately more readers.

Consistent and continuous output.

Even though this is partly a content marketing strategy, SEO is still there. Why? Because Google loves fresh content and has had it for a while.

If you’re familiar with SEO, you’ll notice that new content gets indexed quickly, and catalogs are higher in SERPs than older, lower-value content. If new content appears on a site with a high historical authority in a topic, you can bet it’s going to get a SERP boost.

Then SEO means the consistent output of quality content. Consistent output means you are doing content marketing and you need to do it right. There are no two ways to get around this.

Conclusion

I could go on and on about SEO and content marketing apps, but I hope the point is clear: SEO is about content marketing and content marketing is about SEO.

To wrap up in style, there are two important takeaways that I want to highlight.

  • You are not an SEO without being a content marketer, and you are not a content marketer without being an SEO.

It is not a moral or normative judgment of any kind. If you call yourself exclusively “SEO” or “content marketer”, that’s absolutely correct.

The point is, content marketing needs SEO, and SEO needs content marketing. They are no longer separate departments with disconnected efforts. An SEO should be aware of content marketing, and vice versa.

  • An SEO campaign will fail unless it integrates content marketing and a content marketing campaign will fail unless it integrates SEO.

Logically, content marketing can only be successful if it incorporates SEO components. After all, if not, how else can readers access your content if it is not properly integrated.

Alone, they will fail. United, they will stand.



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A Complete SEO Guide for Law Firms https://websitepromotion123.com/a-complete-seo-guide-for-law-firms/ https://websitepromotion123.com/a-complete-seo-guide-for-law-firms/#respond Wed, 19 May 2021 15:10:27 +0000 https://websitepromotion123.com/a-complete-seo-guide-for-law-firms/

In today’s digital scene, more and more people are going online to buy almost anything. This has not left out the profession of legal services. In the recent past, particularly with the onset of the coronavirus pandemic, people have become more cautious when visiting offices to seek legal representation. With potential customers opting for these services through online platforms, your business should be easily found when they search online. According to dNovo Group, SEO specialists for lawyers, it is important to get the services of SEO experts with relevant knowledge and experience in the field. For the best results, here are a few things to consider.

How do they generate results?

The main goal of onboarding search engine optimization (SEO) specialists is to drive results. Find out how they intend to achieve this and their projections. They should be able to offer the latest technologies and trends that make you stand out from the crowd. Advances like Google’s BERT algorithm have shown that priority is given to websites with content that is more relevant to a user’s search than keyword density.

This is optimization of search intentions through the content of your site. In addition, they must have a strategy that can reach potential customers through local SEO. This is where your site targets users who search online in your area. This way your business can dominate local search results for lawyers.

What does their wallet look like?

A portfolio is always a good indication of what the SEO company has achieved for its clients. You will get a feel for their process, success, and background in the SEO industry. Above all, find out what their experience is with law firms. You can make a decision based on their experience with other law firms. Otherwise, make an informed choice based on their work with other companies. Also take a look at testimonials and reviews from existing or previous customers.

What are their team and corporate values?

SEO is an ongoing process that can take some time to bear fruit. It takes time to increase your website’s organic traffic and boost your rankings. This means that you will be working in partnership with SEO specialists for lawyers for a while. For this reason, do extensive research to find a company that is best suited for your business.

You should have a team that is passionate and determined by its work. According to the dNovo Group, once you’ve given them vital information, the marketing team should come up with a tailored strategy to reveal your services to the target audience. An SEO company with skilled and dedicated team members is ideal for achieving your goals.

Be curious

Since you want to get the best results from an SEO company that you will be in business with for a while, feel free to ask questions. A good SEO company should answer all of your questions satisfactorily. If they do not have an answer at hand or if they are not transparent, it is a red flag.

Qualified SEO companies have enough experience to quickly address your concerns. Ask them about their contingency plans, coping with sudden changes, and other issues. It helps you gauge their honesty, flexibility, and dedication to getting the job done.


What is the trend at CEOWORLD magazine?
Best countries to raise children.
Best countries to set up multinational companies (MNC).
Best countries for retirement.
Best countries for international students.


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Conversion Rate Optimization (CRO) Software Size 2020 by Product, Revenue, Price, Industry Share, Growth Opportunity, and Forecast to 2026 Research Report by MSR https://websitepromotion123.com/conversion-rate-optimization-cro-software-size-2020-by-product-revenue-price-industry-share-growth-opportunity-and-forecast-to-2026-research-report-by-msr/ https://websitepromotion123.com/conversion-rate-optimization-cro-software-size-2020-by-product-revenue-price-industry-share-growth-opportunity-and-forecast-to-2026-research-report-by-msr/#respond Wed, 19 May 2021 14:31:05 +0000 https://websitepromotion123.com/conversion-rate-optimization-cro-software-size-2020-by-product-revenue-price-industry-share-growth-opportunity-and-forecast-to-2026-research-report-by-msr/

The Conversion Rate Optimization (CRO) Software market research report provides a crucial analysis of key trends, risks, and opportunities that may impact the compensation scale and CAGR of this business sphere, as well than on the impact of COVID-19.

Conversion Rate Optimization (CRO) Software Market research report provides comparative study of historical data with changing market scenario to reveal future industry roadmap. It offers detailed information on the growth markers, challenges and opportunities residing in this vertical sector. An enlarged view of the regional landscape and the competitive terrain of this commercial sphere is also included in the document. Further, the report re-evaluates market behavior taking into account the impact of COVID-19 on the business landscape.

Request a sample Conversion Rate Optimization (CRO) Software Market report at: https://www.marketstudyreport.com/request-a-sample/2657208?utm_source=groundalerts.com&utm_medium=SK

Conversion Rate Optimization (CRO) Software Market Overview:

An overview of the regional terrain:

  • According to the report, North America, Asia Pacific, Europe, Latin America, Middle East, and Africa are the major regional contributors of Conversion Rate Optimization Software Market ( CRO).
  • The information underlying the market share represented by each regional market along with their consumption graph and growth rate during the forecast period is included in the report.
  • Growth opportunities against several economic indicators are listed to provide actionable insights to industry players.

Other important takeaways from the Conversion Rate Optimization (CRO) Software Market report:

  • The product line of Conversion Rate Optimization (CRO) software market includes A / B testing software, heat map software, landing page builders, and others.
  • Consumption share, market share, selling price, and earnings accrued by each type of product are included in the report.
  • The scope of the different products is categorized in Global Conversion Rate Optimization (CRO) Software Market Size by Company, 2019-2020 (Quarterly Data), (USD Million), the major players market and main competitors i.
  • The forecast for the consumption value and volume and industry share held by each application is validated.
  • A comprehensive industry supply chain study with emphasis on distribution channels, producers, distributors and downstream buyers is provided in the report.

Request Discount on Conversion Rate Optimization (CRO) Software Market Report at: https://www.marketstudyreport.com/check-for-discount/2657208?utm_source=groundalerts.com&utm_medium=SK

Competitive Outlook for Conversion Rate Optimization (CRO) Software Market:

  • Company Profiles, Including By Company, 2019-2020 (Quarterly Data), (USD Million) Key Market Players The top identified competitors in this market are Crazy Egg, Kissmetrics, Hotjar, Lucky Orange, Optimizely, Unbounce , Qerz, Page Rendering Tools, Landingi, SurveyMonkey, VWO, etc. By region: Asia-Pacific (China, Japan, South Korea, India and ASEAN) North America (United States and Canada) Europe (Germany, France, United Kingdom and Italy) Rest of the world (Latin America) America & Middle East & Africa) Based on Type: A / B Testing Software Heat Map Software Landing Page Builder Software Others Application Based: SME Large companies are listed in the report.
  • A systematic representation of the product offerings of the best contenders, as well as their main specifications and applications is given.
  • The manufacturing base of major players, their operating regions and market share are elucidated.
  • The pricing models followed by each company and their returns are also recorded.
  • Updates regarding the market concentration rate, key development trends, mergers and acquisitions and new entrants are also documented.

The objectives of the study are:

  • Analyze and research the overall Conversion Rate Optimization (CRO) software capacity, production, value, consumption, condition and forecast.
  • Focus on leading Conversion Rate Optimization (CRO) software manufacturers and study capacity, production, value, market share and development plans in the next few years.
  • Focus on the world’s leading manufacturers, define, describe and analyze the market competition landscape, SWOT analysis.
  • To define, describe, and forecast the market by type, application, and region.
  • To analyze the potential and advantages of the global market and key regions, opportunities and challenges, restraints and risks.
  • Identify important trends and factors that are driving or inhibiting the growth of the market.
  • Analyze market opportunities for stakeholders by identifying high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market.
  • Analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
  • To strategically profile the main players and comprehensively analyze their growth strategies.

For more details on this report: https://www.marketstudyreport.com/reports/global-digital-transformation-in-aviation-market-size-status-and-forecast-2020-2027

2. Global Streaming Software Market Size, Status and Forecast 2020-2027
Read more: https://www.marketstudyreport.com/reports/global-streaming-server-softwares-market-size-status-and-forecast-2020-2027

Related report: https://www.marketwatch.com/press-release/released-coatings-market-growth-trends-leading-companies-opportunities-to-2027-2021-05-18

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Kochava acquires DigiCenter for privacy-focused data collection https://websitepromotion123.com/kochava-acquires-digicenter-for-privacy-focused-data-collection/ https://websitepromotion123.com/kochava-acquires-digicenter-for-privacy-focused-data-collection/#respond Wed, 19 May 2021 12:00:32 +0000 https://websitepromotion123.com/kochava-acquires-digicenter-for-privacy-focused-data-collection/

Did you miss the GamesBeat Summit 2021? Look on demand here!


Kochava, a real-time data solutions company for attribution and measurement, has acquired DigiCenter, a provider of multi-device identity data and graphics for marketers, publishers and ad technology providers . Companies have been collaborating on privacy-focused data promotion projects since 2019.

Thanks to the acquisition, the Kochava collective, the world’s largest independent mobile data marketplace, will further strengthen its data footprint held by FreeAppAnalytics with identity data elements from Digicenter. Using the power of Kochava’s IdentityLink solution for cross-device measurement, integrated consent management, data integration and audience enrichment, this will translate into a comprehensive data offering for healthcare professionals. marketers, publishers and ecosystem providers.

The Kochava Collective is a privacy-driven data marketplace with key data points on over nine billion unique devices worldwide, including the largest hashed email file. With the acquisition of DigiCenter, the Kochava collective now has over a billion hashed emails in its device database.

“We’ve been working together as partners for a year,” Kochava CEO Charles Manning said in an interview with GamesBeat. “We have our measurement side of our platform activity, which is our attribution analysis, fraud, mitigation, data syndication. And then we have a data side of our company, which we call the Kochava collective. And it has really grown over the last four years since we created it. We use our data from our Free App Analytics product in this system. And we market it and we monetize this data with our corporate clients. “

He added, “But once we started doing that, we found that our customers were so interested in this data that they started asking for other types of high quality data just like what we were doing with the reaction analysis. And we started to develop relationships around different partnerships. And one of them was with Dom and his company, DigiCenter, which was one of the largest national hashed email addresses for mobile device data providers. “

DigiCenter collects email addresses hashed with user consent as an alternative to tracking cookies. Kochava also focused on consent-based data collection. With the user’s consent,

“It has become so strategic that we both agree it would be a great opportunity to bring it all together under one roof and really maximize the potential,” Manning said. “So that was really the thesis, and we’re really happy to be working so closely together.”

Follow-up with consent

Above: DigiCenter and Kochava have great reach.

Image Credit: Kochava

DigiCenter must keep data on when it gets user acceptances, such as what time it arrived and how users respond to a data privacy questionnaire. This data privacy consent has a legally binding audit trail due to its language of acceptance.

“We were fortunate, when we started the business, to see all of these things,” said Perfetti. “So when we started the business in June 2019, we knew these were issues. We knew it was going to happen. So in essence we have taken the approach of preparing for an opt-in only world. In two years, if everything is opt-in, we will keep our data in a database, because we have been collecting opt-ins with audit trails for years, instead of having to throw them away like everyone else. had to. do in Europe. “

Accurate device matching is essential to unravel the cryptic web of cross-device content consumption and extend digital reach. Kochava bridges the gap by deterministically matching internal hashed email addresses to specific mobile ad identifiers (MAIDs) and linking the hashed emails to a full person graphic. With these ingredients, marketers and publishers can gain insight into mobile ad interactions, in-app activity, website visits, and other crucial touchpoints in a holistic, people-based view. .

“We are delighted that the powerful database and DigiCenter team are part of Kochava,” said Manning. “With the changes in the adtech ecosystem, this acquisition adds to the privacy first and data consent approach that the ecosystem wants.”

The IDFA change

Apple cracked down on privacy issues by making changes to the Identifier for Advertisers (IDFA) in iOS 14.5. This means that game and mobile app companies can no longer track users for the purpose of sending them targeted advertising without users’ consent. Manning thinks this is great and will help companies move to Kochava and DigiCenter, as their goal is to get users to agree to be followed. Today, around 45% of the users of Kochava’s client companies adhere to it.

“It’s Apple’s platform, and you can’t get around the rules,” Manning said. “And big brands, the kind of companies we serve, care about compliance.”

The Kochava collective is powered by the company’s free measurement product, Free App Analytics, and some premium data partners. The Kochava collective does not include, share or authorize any data from customers of the business measurement platform. Collective data is stored independently of the Marketers operating system (m / OS), where business customers measure and optimize their campaign activity across devices and channels. The Collective complies with all regulations relating to the privacy and consent of user data, including those related to the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) in Europe and the new AppTrackingTransparency (ATT) framework. ) from Apple on iOS 14.5, Manning said. .

DigiCenter CEO Domenic Perfetti said in an interview that he has worked with Kochava over the past year to bring bundled deals to customers. Now they will be able to work more closely together.

The DigiCenter imprint will join the Collective. It includes over 320 million unique people in the United States, 180 million unique households, one billion unique emails and 200 billion ongoing monthly events to further improve the targeting of connected television (CTV) and over- the-top (OTT). DigiCenter takes a privacy-focused approach, with notice and consent when collecting data. Data is collected via opt-ins, with audit trails on events collected and profiles created. The DigiCenter team will join Kochava and pursue a common vision to empower the privacy and data-driven marketers of the future. Perfetti has been appointed new general manager of the Kochava collective.

Kochava has 160 people and DigiCenter four people. But DigiCenter has an important role in the ecosystem, Manning said.

“My thesis is that tools like ours need to have an element of consent traceability,” Manning said. “Because managing from a risk perspective, each of these platforms, and each of these jurisdictions, is not for the faint of heart. And that it’s not enough to follow the rules, but that large organizations, like our customers, rely on and depend on platform technology to have a traceable consent history, not just confirmation that they feel compliant. . And I think that’s going to be a trend that we’re going to see as an industry in a number of different areas.

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Justuno Launches Audience Synchronization to Improve Paid Media Targeting and Return on Advertising Spend (ROAS) https://websitepromotion123.com/justuno-launches-audience-synchronization-to-improve-paid-media-targeting-and-return-on-advertising-spend-roas/ https://websitepromotion123.com/justuno-launches-audience-synchronization-to-improve-paid-media-targeting-and-return-on-advertising-spend-roas/#respond Wed, 19 May 2021 11:00:00 +0000 https://websitepromotion123.com/justuno-launches-audience-synchronization-to-improve-paid-media-targeting-and-return-on-advertising-spend-roas/

On-site conversion platform integrates Google and Facebook Ad Audience Sync functionality for improved targeting and prospecting

Austin, TX, May 19, 2021 (GLOBE NEWSWIRE) – Justuno, a leading on-site conversion optimization platform, announced the launch of Audience Sync, a new feature that allows brands to get even more value from their onsite lead capture lists by automatically connecting them to the Google Ads and Facebook Ads platforms. This new feature, exclusive to Justuno Plus, allows customers to feed their customer correspondence audiences (applicable to Google search, display, purchases and Youtube) and personalized audiences (applicable to Facebook and Instagram) by using their on-site promotions while maintaining the privacy of user data.

Audience synchronization helps brands manage their ads more efficiently, streamline messaging throughout the customer journey, provide data to back up buyer personalities, create high-value exit audiences for like-minded audiences, and provide attribution more precise cross-channel for better budget allocation. Brands looking to maintain Return on Advertising Spend (ROAS) while ad platforms focus on first party data, will be able to automatically leverage the data collected through onsite promotion lead capture. .

Audience Sync helps advertisers understand their customer journey through cross-platform attribution, ensuring brands know which channels play a supporting role and ROI.

Justuno is the premier on-site conversion optimization platform with personalized messaging, AI-powered product recommendations, and advanced visitor intelligence technology to help businesses turn visitors into customers. Audience Sync is the next level of conversion optimization from Justuno, enabling enhanced conversions both offsite and onsite.

Justuno CTO and Co-Founder Travis Logan said this when releasing this new feature:

“Justuno has focused on optimizing the conversion rate from the start; with growth in email subscribers, SEO lead capture, SMS collection and now improved ROAS for paid media efforts. Audience Sync forwards the hashed email lists directly to the advertiser’s Audience Manager, eliminating the privacy liability resulting from the manual export and import of email lists between various marketing channels. We are proud to add Audience Sync to our platform as part of our commitment to expand the omnichannel marketing presence of our customers and help them adapt to a world where first party data is increasingly critical. “

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CONTACT: Jane Serra Justuno (415) 878-6070 jane@justuno.com

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Young digital marketing expert Balwinder Singh reigns with his stellar portfolio of nuanced internet skills https://websitepromotion123.com/young-digital-marketing-expert-balwinder-singh-reigns-with-his-stellar-portfolio-of-nuanced-internet-skills/ https://websitepromotion123.com/young-digital-marketing-expert-balwinder-singh-reigns-with-his-stellar-portfolio-of-nuanced-internet-skills/#respond Wed, 19 May 2021 08:32:00 +0000 https://websitepromotion123.com/young-digital-marketing-expert-balwinder-singh-reigns-with-his-stellar-portfolio-of-nuanced-internet-skills/

If content is king, then conversion is kingSupporter of the ambitious quote mentioned above, Balwinder Singh is a young, multi-talented digital marketer who holds his skills in SEO, internet reach building and social media marketing par excellence.

Having provided his top notch skills to various companies and having helped several clients strengthen their web pages with robust SEO and online marketing, Balwinder Singh stands out as a data driven millennial.

Currently based in a city of Bharatpur, India, Balwinder Singh has carved out a niche for himself by perfectly combining his expertise with the needs of several companies.

Geek Dynamics is a living example of passion mixed with perseverance and defines how one should market one’s brand with years of experience.

The 24-year-old left nothing behind to build a fortune of his life, propelled by the urge to do something big in digital marketing history, Balwinder Singh continues to reign with his keen eye for metrics and his acquired knowledge of web marketing.

“SEO is a game-changer in digital marketing books, it’s one of the most reliable ways to embed data into web pages so that they are tailored for the search engine to effectively understand and understand. class accordingly. Search engine optimization equips a website with the information it needs to allow thousands of users to find it in Google searches with the use of relevant keywords, so this is one of the most legitimate and converting aspects of digital marketing, ”says Balwinder Singh.

“Digital marketing has transformed the way the internet works in general, it is one of the fastest growing industries because it has no physical place, but thousands of internet geeks are striving to grow their reach and audience, the mantra of digital marketing. is simple, observe and understand webpages and search engines.If you can find what are the factors for a top ranking webpage to reach where it is, you can definitely get your page to that position, it can take some time and a lot of revisions, but it’s worth it, ”Balwinder adds on the issue of digital marketing action right now.

Certainly, at a young age, Balwinder Singh acquired such insight and know-how of the digital marketing world, which allows him to seamlessly empower his websites to achieve high-yield conversions with unmatched expertise.

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What’s the solution for marketers in the privacy-driven world? https://websitepromotion123.com/whats-the-solution-for-marketers-in-the-privacy-driven-world/ https://websitepromotion123.com/whats-the-solution-for-marketers-in-the-privacy-driven-world/#respond Wed, 19 May 2021 08:00:29 +0000 https://websitepromotion123.com/whats-the-solution-for-marketers-in-the-privacy-driven-world/

As we move towards a world where ad targeting is based on personal data and less available device identifiers, brand marketers and agencies are forced to find new ways to reach consumers and ” Achieve key business results through personalized, high-performance digital advertising.

The changes have sent shockwaves throughout the digital ecosystem and will drive changes across the entire campaign cycle, from planning to activation and measurement. And it all follows regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which have already been put in place in recent years.


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