Search engine marketing – Website Promotion 123 Fri, 09 Jul 2021 17:56:19 +0000 en-US hourly 1 Search engine marketing – Website Promotion 123 32 32 Omnicom Group Inc. – Consensus Says Potential 5.9% Increase Fri, 09 Jul 2021 15:41:52 +0000

Omnicom Group Inc. with ticker code (OMC) now have 12 total analysts covering the stock. The consensus odds are “Hold”. The target price varies between 99 and 60 by calculating the average target price that we see 84. With the stock’s previous close at 79.34, this now indicates that there is upside potential of 5.9%. The 50-day moving average is now at 81.42 and the 200-day moving average is now at 74.58. The company’s market capitalization is $ 16,843 million. Visit the company’s website at:

Omnicom Group Inc., along with its subsidiaries, provides advertising, marketing and corporate communications services. It provides a range of services in the areas of advertising, customer relationship management, public relations and health. Company services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, personalized publishing, data analytics, database management , digital / direct marketing, digital transformation, entertainment marketing, experiential marketing, field marketing, financial / corporate affairs- commercial advertising, graphic arts / digital imagery, marketing and communications in the field of health and in-store design services. Its services also include interactive marketing, investor relations, marketing research, media planning and buying, merchandising and point-of-sale, mobile marketing, multicultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, business, retail marketing, sales support, search engine marketing, buyer marketing, social media marketing, and sports and events marketing services. It operates in United States, Canada, Puerto Rico, South America, Mexico, Europe, Middle East, Africa, Australia, Greater China, India, Japan, Korea, New Zealand, Singapore and other Asian countries. The company was incorporated in 1944 and is headquartered in New York, New York.

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]]> 0 How To Use SEO To Boost Content Marketing Efforts Thu, 08 Jul 2021 01:09:32 +0000

“Content is the soul and SEO is the body. The two cannot work separately.

SEO expert and Senior Marketing Research Manager, Semrush, Fernando Angulo, is redefining content marketing in terms of relevance and relativity.

According to Fernando, SEO is the foundation of what needs to be done next. Whether you want more visitors or increase your funnel conversions, SEO is a game changer. For example, if your article is aware of Google’s page 1 in the snippet area, you’re more likely to get more visitors. And why is that? This is because of the trust they inspire in Google, other readers, and possibly your brand.

“95% of Google’s algorithm changes are related to content marketing, not SEO,” he says.

So when Google introduces something new associated with its search mechanism, it is mainly motivated by three things: How good is the published content? How relevant is that? And how much he is driven to consumption.

Your SEO checklist par excellence by an SEO expert:

In his quest to help marketers optimize their content marketing efforts, Fernando presents a 5-point checklist for SEO in 2021 and beyond. The list –

● keyword search

● thematic research

● technical referencing

● content on the page

● off-page referencing

Angulo believes that brands can create a disruptive impact on the minds of users if these pillars are properly cemented.

Steps to creating a solid content marketing strategy:

Semrush follows the 80-20 content rule: 80% of the effort is spent on marketing valuable content, while 20% is spent on creating new content. Here’s a step-by-step approach to content marketing:

● First, you define your content plan with your audience and their journey in mind. You would want to define the purpose of the content to get it right.

● Next, position the service you are promoting. If the product is potent enough, you will have no problem promoting it.

● Third, highlight the most specific features that will solve your users’ problems. By highlighting the key characteristics, you present the special value of the content by indicating why it should be read.

● Finally, it all comes down to the business: Indicate how a specific piece of content will also add value to your business proposition.

The future of content marketing

Whether it’s money transactions, education, news or groceries, everything is digitized. Socialization is done on apps, and such a digital implementation costs nothing but data!

Fernando hints that AI could be used for content creation and tracking its progress. He says the amount of data accessible is generous, and with AI, you can do wonders!

With AI, user actions and behavior can be tracked with such precision that sending personalized content can now be a cinch.

He also mentions that voice search is getting more advanced, leading conversations like a friend next door. He advises not to perceive the advancement of AI as a replacement, but to use it for the benefit of creators in the long run, opening new doors for content marketing.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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Teamwork Secures First-ever $ 70 Million Investment From Rapidly Growing Bregal Stage | Business Tue, 06 Jul 2021 14:53:55 +0000

CORK, Ireland and LONDON, England – (BUSINESS WIRE) – July 6, 2021–

Teamwork, a leading global SaaS project management solution focused on client service companies, today announced its first-ever $ 70 million fundraiser from Bregal Milestone, a European technology growth capital firm .

Trusted by more than 20,000 teams in 170 countries, Teamwork has revolutionized the way businesses manage their daily workflows for improved automation, productivity and profitability. Teamwork provides an intuitive SaaS platform for customer service companies, helping them track, manage and invoice their projects, as well as providing a full suite of tightly integrated solutions such as help desk, collaboration, knowledge sharing and additional customer relationship management modules; enabling Teamwork to be the one stop practice management solution for business owners. Teamwork has offices in 5 countries and a global team of 270 employees.

Teamwork will work closely with Bregal Milestone’s internal value creation team, Milestone Performance Partners, to further accelerate Teamwork’s growth and invest in various product development initiatives to delight even more customers globally.

A private company that has never received external funding from investors before, Teamwork is a true Irish success story. Entrepreneurs Peter Coppinger and Daniel Mackey founded Teamwork in 2007 and have grown the business profitably since its inception. The duo also received the EY Entrepreneur of the Year award.

Maples Group and Torch Partners advised Teamwork on the transaction and Matheson, PricewaterhouseCoopers and Code & Co. advised Bregal Milestone.

Peter Coppinger, co-founder and CEO of Teamwork:

“We couldn’t be more excited to work with the fantastic team at Bregal Milestone to accelerate our growth and deliver on our strategic vision. As the founders of an agency in a past life, we know exactly what our clients need from a project management solution to run a more profitable, organized and efficient business ”.

Daniel Mackey, co-founder and CTO of Teamwork:

“We are extremely grateful to all of our customers and all of Teamwork employees who have helped us grow into the company we are today. We are excited to use Bregal Milestone’s investment to fuel growth and innovation on our platform while remaining focused on creating the best possible experience for our customers ”.

Ian Kwok, Director of Bregal Milestone:

“We are delighted to partner with Peter, Dan and their talented team for this next phase of Teamwork’s growth. Peter and Dan are true world class entrepreneurs and operators having built a complete end-to-end project management solution without any external capital. In the context of the rapid adoption of remote working and the growing demand for better workforce collaboration, Teamwork is well positioned to continue its successes and generate accelerated growth. Our strategic investment will dramatically accelerate Teamwork’s ambition to become the world’s leading SaaS project management platform for customer service companies. We look forward to supporting Teamwork to realize its exciting roadmap of innovation and expansion.

About teamwork

Teamwork provides a complete end-to-end SaaS platform to deliver client work with project management at its core. Teamwork clients track and manage their projects with a suite of integrated solutions such as help desk, collaboration, knowledge sharing and customer relationship management add-ons, enabling Teamwork to be the solution ” one stop shop ‘for business owners. Teamwork has offices in 5 countries and a global team of 270 employees serving more than 20,000 companies around the world.

Teamwork is headquartered in Cork, Ireland, with additional offices in Boston, Belfast, Amsterdam and Barcelona. For more information, please visit

About Bregal Milestone

Bregal Milestone is one of Europe’s leading technology development capital firms dedicated to investing in ambitious, high-growth technology companies. The company provides growth capital and strategic assistance to support market-leading companies in the technology and technology services sectors. Bregal Milestone is part of Bregal Investments, a leading global investment firm that has invested over € 15 billion to date. For more information, please visit

View source version on

CONTACT: Name: Jenny Coppola

Number: 508-654-8226




SOURCE: Teamwork

Copyright Business Wire 2021.

PUB: 07/06/2021 10:53 am / DISC: 07/06/2021 10:53 am

Copyright Business Wire 2021.

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We must lead, not follow, in the digital age Sun, 04 Jul 2021 18:00:00 +0000

We make clothes in Bangladesh, and we do it extremely well. But how good are we at marketing and selling these clothes? The traditional route to market for Bangladesh garment manufacturers is through agents and other middlemen, who in turn connect us with global fashion brands and retailers. Exports through these routes have been the backbone of Bangladesh’s economic success for the past 30 years, and there is no reason why it should not continue for many years to come.

However, selling directly to brands will always be a critical part of the business proposition for Bangladesh.

For all the latest news, follow the Daily Star’s Google News channel.

So, in an industry that is evolving at breakneck speed, I think it’s time for our manufacturers to start thinking more deeply about their route to market (and to end consumers). I also believe that our decision-makers should focus more on this area, ensuring that we have the right skills and capacities to thrive in the digital age.

This week I read an interesting article from UK on Amazon. It was focused on people who started multi-million pound businesses, selling their products through Amazon. In some cases, revenues of more than 10 million euros per year have been achieved.

I’ve talked about Amazon as a potential sales channel for tailors in the past, so I won’t go into too much detail here. In summary, Amazon allows other sellers to list their products on its website, and will even do the delivery (or “fulfillment”) for them using its huge logistics network.

Amazon’s massive scale means that if a seller can get the right products and marketing, they can end up selling huge amounts of merchandise quite quickly.

Can Amazon also be a direct route to customers for Bangladesh RMG sellers? I think we need to think more broadly in this regard, while considering all avenues to market and the issue of digital marketing in general.

In the past, our tailors could just focus on their core business, making clothes, and let others worry about digital marketing and sales. I now think this issue has become so central to our industry that it is too important to ignore. It is too vital for our industry as a vital part to turn it over to third parties and hope for the best. We all need to understand what is happening in the digital space.

There are a few changes I would like to see, for example. In our schools, universities and technical colleges, I think we should now be focusing a lot more on training and development in digital sales, marketing, coding and other related issues. It means understanding the mechanics of online marketing and sales, getting acquainted with developing websites that are ripe for search engine optimization (SEO). Better SEO makes it much easier to find a website.

In addition, I would like members of the RMG industry in Bangladesh to become leaders in digitization in the same way that they are leaders in garment manufacturing. Let’s look really high in this area.

The second thing I would like to see is more support for Bangladeshi garment companies that choose to sell direct to consumers, through the internet. This could take the form of grants, free access to training and other support networks. I think our business leaders should push the boat in this area and see if it is possible to foster great digital successes in our apparel industry.

There is a Chinese company called Shein. You may not have heard of it yet, but this Chinese online fashion seller is now valued at around $ 30 billion. The company has more than $ 10 billion in revenue annually, although it was established just seven years ago.

Shein is shaking up fast fashion by selling direct to consumers from its base in China. The company is asking that its garment manufacturers not be located more than a five-hour drive from its sourcing center in the Chinese city of Guangzhou. This in order to allow a better speed of sale.

The company also stipulates that its suppliers should be able to complete the design and production process in around 10 days, again giving it a leg up on traditional fast fashion brands.

When I read stories like this my first thought is: why not Bangladesh? Imagine a newly developed online fashion player based in Bangladesh coordinating their own network of finely tuned suppliers to respond quickly and transparently to the needs of international consumers. Shein is a Chinese success story in online fashion sales, and there are many more like it.

Where are the equivalent stories from Bangladesh? These stories don’t exist because we haven’t yet properly embraced the digital space. We rely on others to do it for us. This must change in the coming years. If we continue to focus on just one aspect of the supply chain, the manufacturing of RMGs, I think we risk being left behind.

I want to make it clear here that I am not advocating that we abandon traditional RMGs to become business models of fashion brands. On the contrary, I suggest that we explore and embrace digital avenues in order to exploit potential new business opportunities.

The pace of change in the internet is rapid, and it can be confusing at times trying to keep up with the evolution of our industry. It is definitely not a place for the faint hearted.

But the question I would ask our industry leaders is not “can we afford to embrace digitization?” But “can we afford not to?” “

Mostafiz Uddin is the Managing Director of Denim Expert Limited. He is also the founder and CEO of Bangladesh Denim Expo and Bangladesh Apparel Exchange (BAE).

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How to Build an Effective Small Business Website Sat, 03 Jul 2021 22:02:25 +0000

When launching your business’s new online presence, it’s a good idea to remember that a simple, straightforward website is perfectly acceptable. In fact, often simpler is often better. Think of your initial website as at least a minimum viable product, just enough to have something to start building your brand on the internet. You should then proceed to build your site from scratch, including building the site features and filling it with the kind of features and information that will attract the customers you are looking for. This process should be an ongoing process as your business grows. This is the only way to ensure that you are achieving your long term business goals.

There are some considerations you need to keep in mind as you progress through this construction phase. One of them concerns the speed of your site. Many potential customers are put off by slow loading pages and are likely to do business elsewhere. If you want to get the best search engine rankings for your small business website design, you need to make sure that it is able to load quickly and remains informative and entertaining at all times. Otherwise, your site might as well be invisible to these potential buyers!

If your website is to be a part of your branding efforts, you can also strive to have a domain name that is as memorable as possible. It doesn’t have to be expensive, but it’s something to consider. Branding experts suggest that you buy and register your domain name as soon as possible, as you won’t have much time to change it in the future. The value of a good, distinctive domain name cannot be understated and the reputational impact of your small business’s website design is considerable, so it’s worth investing in one now.

A helpful tip to help you create a memorable brand name for your small business websites is to consider names that are directly associated with your product or service. For example, if you offer car transportation services, your potential customers will know exactly what your business is all about. The same is true if you provide professional website design and marketing services – people will associate your business with quality, workmanship and professionalism. Think carefully about the type of domain name you choose for your business websites and stick to it.

Product website

Your domain name should also include your main benefits. For example, you might consider “professionalism” or “inexpensive”. Avoid using generic names like “mynetbiz” or “website-shopping” as they will not have the desired effect. However, your main benefits should be included in your domain name because people need to know what your business is all about and what you can do for them. You can also try keywords and keyword phrases that are less competitive but still relate to your small business website marketing strategies.

Finally, make sure your website is easy to navigate. You may want to consider hiring a professional who can optimize your content for search engines. Your small business’s website of potential customers will lose visitors if the site is too difficult to use or takes too long to load. Investing in reliable SEO services to improve the search engine ranking of your small business website is the right decision to make. With professional SEO services, your site will become more visible to potential customers, generate more revenue, and improve customer satisfaction.

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SEO expert democratizes storytelling – Creates free and paid press release distribution system offering white label press releases Fri, 02 Jul 2021 16:53:01 +0000

Since quitting his six-figure job, a Dallas-based American entrepreneur has been helping small businesses. For small business owners struggling to build brand awareness, generating leads and sales has been a challenge. Search engine optimization is a time consuming process that requires money and effort.

Zaman said, “I didn’t want to chase Google’s algorithms all the time.” “After studying many business processes, I created a lasting brand awareness program called KISS PR Story. This cloud-based system allows you to tell your brand’s story in a way that builds brand awareness.

Transformation during COVID-19

KISS PR Brand Story, a private white label platform developed by Qamar Zaman, was launched in March 2020. It allows small SEO companies to build their newswire services through the KISS PR news distribution system. More than 150 white label partner companies have joined us. They use our system to help grow their businesses and increase their bottom line. We also distribute FREE press releases every month to our white label partners to help them grow their business.

Our press release system has a lot to offer and with large distribution networks such as, Digital Journal, MarketWatch, and large affiliate news sites, over 1000 outlets are part of our networks of distribution.

Distribution of press releases with podcasting partnership

Additionally, Zaman is a partner of Mission Matters Podcast, a leading podcast host. Mission Matters Podcast helps brands tell their stories through an extensive network of podcast news sites including Apple Podcast, Google Podcast, Spotify, and over 30 major media outlets. Qamar Zaman and Adam Torres also announced a Marketing Masterclass for Business Owners to learn marketing strategies from Zaman and Torres’ 25 years of combined experience.

Check: Master Class Marketing: By Qamar Zaman – Hosted by Adam Torres

Content creators, writers, and musical artists have all benefited from the business. KISS PR helps them reinforce their message, get measured results, and spend fractions of a dollar. René Perras, legal marketing consultant, reports that most of my clients have achieved excellent results. Thanks to the legal information system, he increased the visibility of the brand among high-end clients. I have benefited greatly from the legal newswire distribution of KISS PR.

My personal success has been working with New York bicycle accident lawyer Glenn A. Herman. His first injury accident case was secured by KISS PR’s first press release, Herman secured a six-figure settlement on behalf of his client. René Perras

A 21-year-old musician recently performed at the event. Joane $ To help millennials around the world overcome depression and find their purpose, he published Pain, Sacrifice, Ambition.

This small information distribution company has more than 40,000 customers and distributes more than 100,000 articles worldwide. It offers business owners a new light.

You can now start your narration with a FREE press release here

Follow Qamar Zaman @QamarZamanOffcial on Instagram All your questions will be answered by him personally.

Posted on July 2, 2021

]]> 0 KFN Infinity Launches New Content Marketing Services Thu, 01 Jul 2021 21:35:36 +0000

KFN Infinity, a London-based digital marketing agency specializing in helping businesses improve online visibility, has launched new content marketing services.

More information can be found by visiting

The recently launched content marketing services are suitable for life coaches, opticians and pharmacists in the Greensboro, NC area. As part of this service, the company connects local businesses with major media sites to improve their online presence and rank in Google searches.

Services are provided by a team of professional writers, developers and advertisers who have experience in a wide range of industries. Together, they create content campaigns that include written, video and advertising content that represents the brand’s message.

As part of the update, the team can tailor content to a specific region, neighborhood or location to further increase the customer’s search ranking. The company explains that targeting a specific location in this way can improve the visibility of the business.

Once all of the content has been compiled, the team makes an effort to share it on major reputable publications and sites. This ensures that Google recognizes the content as relevant and reliable.

By using the service, the company claims that businesses will appear on the first page of Google, improve their website traffic, and attract new customers. They can also outperform their competition.

Interested parties can watch a free webinar or schedule a 15-minute call to discuss company services and client needs. A free e-book that provides an overview of using Google My Business is also available.

Peter, CEO and former client, says: “We’re on page one. If you are looking for Google search results and rank higher than your competition, KFN is the company to hire. The KFN team never disappoints us. I highly recommend them. ”

KFN Infinity is a company that understands how Google works and has extensive knowledge of SEO and its implementation. They have helped hundreds of local and non-local businesses increase their search engine rankings.

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A New Media Marketing Strategy for Small Businesses Wed, 30 Jun 2021 22:09:04 +0000

Digital marketing is the main component of online marketing, which uses various internet and web digital technologies, including desktop computers, cell phones, and other portable digital media and networks such as the World Wide Web and intranet systems. The main benefits of using digital marketing are that customers can interact with the brand in new ways and at a faster pace, which provides a better return on investment for the brand. Digital marketing is also used to create inbound and outbound marketing communications that provide additional value to the customer. It helps companies to:

With the advent of the internet and the web, digital marketing has grown in popularity. There are many benefits that can be gained from digital marketing. One of the most important benefits is that it provides a quick method to establish your brand name and brand recognition. It also helps businesses reach more people at an affordable cost, while engaging with a larger segment of society. Digital marketing also offers the opportunity to target a particular group of people who have similar tastes and preferences to yours, thereby maximizing your exposure and market penetration.

The internet has made it easy for digital marketers. In traditional marketing campaigns, it often becomes difficult for digital marketers to establish a strong market presence. This is because there is a good chance that the message will be blocked by various online and offline distractions which make it difficult to communicate with the target audience. However, with the help of the internet and digital marketing tools such as email, instant messaging, SMS, and instant messages; a strong brand identity can be established in a very short time.

Social media apps

These platforms make it easy for businesses to create and launch new digital marketing campaigns that are more effective and innovative than campaigns launched in the past. A wide range of digital marketers use these platforms for creative purposes. Businesses can also use these platforms to test different ideas and campaigns and refine strategies for future campaigns. The options available to marketers on these platforms give them the freedom to experiment, explore, and test new ideas without fear of failures or repercussions.

Social media marketing, search engine marketing, and mobile marketing are other important areas of interest in digital marketing. Social media marketing is all about establishing a personal connection and relationship with the end user through social media platforms such as Facebook, Twitter and Pinterest. Search engine marketing is essential to gain visibility in the rankings of various search engines, which ultimately leads to increased traffic to the website. In order to attract quality traffic, it is essential that businesses hire top quality search engine optimizers and social media marketing experts who have the expertise and experience in the area of ​​web optimization. search engines and social media marketing.

These digital marketing experts create dynamic and engaging content for websites. They also continuously monitor and analyze customer behaviors to understand their interests and preferences. They provide users with relevant and useful information that helps them make better purchasing decisions. Finally, they develop personalized marketing campaigns according to specific customer requirements.

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3 approaches to successfully commercialize allogeneic therapies Tue, 29 Jun 2021 14:39:56 +0000

Recent FDA approvals of several CAR-T therapies have shown that many of the clinical and regulatory challenges of these autologous therapies have been resolved. However, they still face certain challenges in the market, including issues of complex manufacturing, cost efficiency, on-time delivery and access.

To overcome the cost, production and access barriers that affect autologous cell therapies, multiple allogeneic therapies are being developed. Allogeneic cell therapies that use immune cells from healthy donors offer many advantages: they are readily available, of high quality, and cost effective.

This is where readily available allogeneic therapies could be a game-changer, as a single manufacturing run could produce enough for multiple patients or multiple doses for a single patient. This scale of production could make processing more accessible and, at the very least, reduce wait times.

A search of shows a number of studies that are currently registered, and many more are underway. Allogeneic strategies explored include T cells, virus-specific T cells, memory T cells, γδ cells, T cells, invariant natural killer T cells, natural killer cells, and islet cells derived from cells. human strains. Some of these allogeneic treatments may already be ready for launch or in various stages of approval.

While the development of readily available allogeneic immunotherapy will be an exciting new development for those diagnosed with a variety of diseases, including cancer and type 1 diabetes, its commercial success will depend on the adoption of at least 3 of these strategies from day one.

A patient-centered approach

Patient engagement will be a key factor in building lasting relationships, from initial contact to registration, follow-up and support. Many manufacturers do not integrate patient programs directly into their clinical trial phase. But optimizing the patient experience can remove barriers, encourage patient recruitment, and improve trial protocol compliance.

A patient-centered approach can guide patient education about disease, adherence, and treatment expectations. Engaging advocacy groups and training health care providers early on informs and educates patients and manages their expectations. They may be overwhelmed during the initial trial selection, express reservations about a new gene therapy, or fear the side effects of a new, unproven treatment.

Prioritizing patients will also help determine the long-term financial burden and clarify who will pay for the therapy.

And finally, an often overlooked part in many medical communications is language. A patient-centered approach will ensure that the trial protocol and trial results are presented in a meaningful and understandable format. This attention to detail will support how patients learn, engage and communicate, and provide them with a voice for a better quality of life before, during and after treatment.

Integration of information

We all understand how crucial data-driven marketing is and how it can target and target campaigns, lower media costs, increase revenue, and drive growth. This means that the data must be integrated. All data feeds (clinical trials, patient research, market information, pre-launch, post-launch, etc.) must be in one place and communicate with each other.

Processing, aggregating and organizing them in an easily accessible format is the first step. Once processed, the raw data can be transformed into meaningful and easily digestible information presented in the form of dashboards, data visualizations and reports. Analyzing data for insight and digital intelligence would be the next step to inform business decisions.

Another current need is data integration, mining, and analytics for digital intelligence, regulatory considerations, and omnichannel marketing, including segmentation, retargeting, and real-time messaging.

Analysts can turn data collected from research, development and preclinical experience into marketing tools. These assets are the source of key opinions and thought leadership for a new immunotherapy. This data also informs and guides governments and regulators on how the new product can be classified to inform pricing and contracting decision making.

Post-launch market data on a product’s safety, efficacy or optimal use can ensure continuous return to the frontline and help the drug differentiate and outperform through tailored messaging, care to patients and adjusted experience.

Digital data collected from apps, websites, email communications, search engine optimization, and CRM programs inform decisions and enable timely, relevant and personalized user experiences for patients, patients, and patients. caregivers and health professionals.

Access to treatment

Access to the market for new allogeneic immunotherapy includes only a small part of the launch of a new drug. The question to ask here is: How can cell therapy be made more accessible? Thinking beyond the access of payers, reimbursements and co-payments will be the key to success. Patient access, access to information, access to the infusion center, management of adverse events, and patient and healthcare professional education should be included in the conversation as early as possible.

Again, all of these factors need to be incorporated into the early phase clinical trial. Access should be designed as a patient support program from day one. Many clinical studies incorporate patient support at the trial level, but a complete overhaul is needed for new immunotherapies to create a patient-centered treatment access agenda.

Launching a new therapy and building a successful brand is a monumental task in itself. This requires establishing product differentiation, superior efficacy, and easily accessible treatment. With advanced cell and gene therapies, you need to go one step further. You will need a patient-centered model of care, well-integrated data, and readily available on-site access. By following these guidelines, your allogeneic therapy will have the best chance of success in the market.

Dan Schroen is the head of Photo 51, a Fingerpaint company, and a consulting firm focused solely on advanced therapies, such as gene and cell therapies. He can be reached at

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How to Save Money on Graphic Design for Your Small Business Mon, 28 Jun 2021 06:49:46 +0000

By the founder of Crello, Dimitry Sergeev,

Small business owners are known to wear many hats: they sell, market, handle customer service, brew coffee, and write blog posts. Small business owners are also looking to save money, so they take shortcuts, think outside the box, and take on tasks that could be delegated to someone.

This is especially true for creative work, such as good graphics. There’s no question how much more effective they are at creating design elements that actually work. Creating effective designs for small businesses just gets easier with software like Crello which comes preloaded with professionally designed templates of all kinds, from logos to banners and even t-shirt designs.

Knowledge of graphic design can be very helpful for visual communication marketers. We have put together a list of tips and tricks to help you get started on the adventure of graphic design with the use of useful software.

1. Start with a great branding image

A large logo represents your unique business idea and creates a memorable symbol that represents your vision. The creation of a logo is generally entrusted to graphic designers. If you’re feeling creative, you can use “free” logo design websites, only to find that they always charge you for your logo upload.

But why waste your time? With Crello, you simply search for your business niche or a word that describes your business, and the smart search engine gives you thousands of professionally designed logos that you can fully customize to your needs and download for free. And none of these come with annoying watermarks!

In addition, you will be able to create a complete branding kit for your business and save all your brand assets, e.g. logo, custom fonts, brand colors, guidelines, in a special area for your team to create. custom designs. on the brand, at any time.

2. Create all kinds of marketing content for all platforms and media

Instead of rushing a graphic designer to resize a banner for reuse on Facebook and then as a rectangular ad banner, you can easily do it yourself in Crello Editor with the one-click resize tool. You avoid having to calculate the exact dimensions of the banner ad and ensure that your marketing content is perfectly formatted for any ad network or social media platform.

Having a tool at your fingertips that you can use to quickly complete simple design tasks without bringing in outside specialists can save you hundreds of hours that you could otherwise spend growing your business. After all, as a business owner, you have the vision for your business in your head. Use it to put it into great designs, and Crello will do all the hard work.

3. Grow your brand with professional stationery that is perfect for printing

With Crello, you can create sleek and modern professional stationery such as letterheads and invoices without relying on outside graphic designers. Simply choose from thousands of templates that cover all industries and business niches, then customize them in the Crello editor by drag and drop, add your own logo, address and other details as you see fit. Not only will you find hundreds of local fonts – handy if you’re doing business around the world – but also easy-to-print crop marks and bleeds that help make sure your stationery is ready to print.

4. Win new customers with posters and banners

Ultimately, if you can, you can easily design something as small as a logo, so for a large poster or banner you should surely head to a design agency? Wrong. In Crello, you can choose from thousands of professionally designed posters and banners in various popular formats and then add your own content, for example, details of an event, a daily special or a promotional offer, then download them just in the correct resolution to send to print. Result? You could spend almost hundreds of hours communicating with an agency, making changes, accepting corrections, and struggling with the right format.

5. Adapt your design efforts to a team format

Once your business grows and you feel the need to improve your marketing design efforts, you can use Crello’s team design format. You don’t need to hire an in-house graphic designer to sit around all day and wait to make a small change. You can build a global team of freelance designers, combine them into a team in Crello – remember, all your brand’s strengths are already inside! – and allow them to create your marketing and brand visuals as a team from anywhere. Additionally, they can create in their own individual areas and once done get together and complete the project as a team.

Small and medium businesses everywhere are looking for ways to save money and ways to make graphic design profitable and lighter for your business. Nowadays, software like Crello helps savvy business owners avoid the hassle of getting great designs on a budget.

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